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Provoke Insights uncovers new findings on trends, consumer behavior, and the advertising industry. Check out the latest media coverage featuring Provoke Insights thought leadership, strategy, and market research.

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To book Carly Fink, President and Head of Market Research & Strategy, Provoke Insights for speaking opportunities or media interviews please contact us at [email protected]

August 30, 2023

Research: Getting To Know Today’s Socially Conscious Consumer

August 30, 2023

Could Dining at Disney World CHANGE Because of This New Trend?

August 09, 2023

AI and sustainability: The opportunity for brands

August 03, 2023

What Advanced Technologies are Companies Utilizing to Enhance Reverse Logistics?

August 03, 2023

Promotions and Loyalty Programs Are Key to Coaxing Diners

Americans have high expectations for ads, but don’t always remember them a day later, report says

Is the Skincare Industry Recession Proof?

How impactful would a recession be on furniture purchasing? New survey sheds some light

Legal departments are often slow to respond, internal teams sayLong-term Usage & the CBD Skincare Sector

December 14, 2022

December 6, 2022

Long-term Usage & the CBD Skincare Sector

December 1, 2022

Skin Care Actives Drive the Market

Shoppers Looking for Budget-Friendly Produce

November 2, 2022

Guests Experiencing Restaurant Inflation

October 31, 2022

When furniture prices rise, how do shoppers respond? New survey has the answers Audience Solution

October 13, 2022

Tegna Introduces First-Party Audience Solution

Regional Discrepancies in the Fresh Produce Industry

These Technologies Will Engage Your Customers

In-House Lawyers Don’t Seem To Grasp That The Business Side Doesn’t Really Trust Them

Radio Works to Drive Business and Brand Growth

New Skin Care Needs In a Post-Covid World

Agencies and Brands Agencies and Brands Promise to ‘Pitch Positive’—Can They Fix What’s Broken?

Wake Up Call: Employees ‘Avoid’ In-House Legal, Survey Finds

2022: A Year for Adaptation

CBD Brands Must Focus on Health Solutions

MRM EXCLUSIVE: Eating Habits are Shifting

Which way is furniture demand really headed?

RAB Partners with Provoke Insights To Research Key Ad Categories

February 2, 2022

Provoke Insights Among Quirk’s 10 Top Brand Research Companies

January 3, 2022

Infographic: Hybrid Workers Are Exercising More and Are Therefore More Optimistic

December 20, 2021

Grocery Brand Equity Study Reveals Fresh Produce Brand Drivers

December 14, 2021

Israel’s Future Meat Hopes to Reel In $32 Million for U.S. Cultivated Meat Production Facility

November 29, 2021

Survey: Jewelry, Watch Purchases Are Up in 2021

October 26, 2021

What Guests Really Think About Tech at the Table and Other Trends

September 30, 2021

Drink Up: RAB Drills Down Into Beverage Category Strategies

Post-Pandemic, Radio-Listening Consumers Buy Based on Quality

Meet the New Retail Shopper

Provoke Insights Rejoins RAB for Retail Shopper Presentation

What B2B Companies Use Marketing Agencies For

Pandemic Has Created A ‘Newfound Love For The Outdoors.’

Reaching the New Outdoors Consumer

Health & Wellness & COVID-19

What Drives Brand Affinity for B2B Companies?

Provoke Insights Joins RAB for ”The Great Outdoors”

Why millennials gravitate to new brands in online investing

The Importance of Brand in ABM

Brands Need Research To Gauge Pandemic-Fueled Consumer Shifts

Companies Prioritize Branding Over Sales

Here’s How Many Have Been Shopping for Jewelry, Watches

February 25, 2021

When it comes to brand strategy, B2B marketers are looking outside the box

January 31, 2021

The Behavox Enterprise Conduct and Risk Report

December 8, 2020

Residential furniture industry facts & figures: Infographic

December 3, 2020

14 Top Brand Research Companies in 2020

November 5, 2020

Why B2B Branding Research is Essential

startup.info

October 24, 2020

Staying Essential During the Pandemic

October 2, 2020

It's What's Inside That Counts

September 9, 2020

Global Pandemic Drives Fresh Produce Sales and Improved Eating Habits

August 20, 2020

Buying Online, Drinking at Home

Six in 10 US Employees Prefer Working from Home amid Pandemic

Cosmetics, Cleaners, Consumers, & Coronavirus

COVID-19: Consumer Trends and Where They'll Go from Here

Furniture retailers coax shoppers back with new strategies, sales

Survey: Whats the future of shopping for furniture?

Five Ways to Innovate a Brand Tracker

January 21st, 2020

The Reverse Logistics Landscape

September 24, 2019

New Apttus Report Reveals Risk, Reward of Understanding – Or Neglecting – B2B Buyer Demands in Today’s Digital Economy

September 11, 2019

40% of U.S. Millennials prefer crypto investments in the event of a recession: eToro Survey

Jewelry Is About to Get its Own ‘Got Milk’ Ads

22 Top Advertising Research Companies 2019

NYMRAD’s Q1 State Of The Market Report Arrives

eToro survey finds millennials are leading the shift from stocks to crypto

February 19, 2019

New eToro Survey: Nearly Half of Millennials Trust U.S. Stock Market Less Than Crypto

February 13, 2019

The value of B2B brand equity

December 18, 2018

eToro Survey: 44% of Investors Identify Education as Main Barrier to Crypto Trading

Active Listeners, And Advertisers: NYMRAD’s Summer Insights

For Most Agencies, Pitch Mode Is Constant, Stressful Too

Provoke Insights Survey Reveals Ad Pitch Process Increases Staff Stress by 28%

Tomorrow's Top Marketing and Advertising Techniques: 4 Crucial Lessons

February 21, 2018

Infographic: What Marketers Look for in an Agency

January 30, 2018

New York City Booming

December 14, 2017

And the Survey Says…

December 14, 2017

Jewelers of America Releases 2017 Fine Jewelry Industry Consumer and Retail Market Study

November 19, 2017

'Tis The Season For Jewelry Stores To Shine And Build Business For Next Year

November 17, 2017

People want solar energy. Here are some stats on why.

Apps, a Basic Human Necessity says A10 Networks AIR Survey

NY Market Report Says Radio, Brands Thriving In Metro Area.

Global Research by A10 Networks Spotlights Importance of Apps in Daily Life and the Potential Behavioral Risks to Personal

February 23, 2017

13 Ways You Can Encourage Your Employees to Be Brand Builders

February 15, 2017

NYMRAD Issues 2nd Half 2016 State of Market Report

February 15, 2017

Love of New York Radio Grew by Leaps and Bounds in 2016

November 25, 2016

Why your app could fail before you launch- and how to avoid the crash

Top of Mind: 7 Ways to Boost Self-Motivation

Top of Mind: 6 Undeniable Benefits of Being Your Own Boss

Research’s Pivotal Role in the Content Marketing Revolution

11 Ways to Know if the Customer Niche You’ve Chosen is Too Small

Retail, Political, Auto—Ripe for NY Radio Ad Sales.

February 19, 2016

NYMRAD Issues Q4 2015 State of the Market Report

January 25, 2016

Six Free Tools To Strengthen Competitive Advantage

December 16, 2015

New Ad Opportunities For Radio To Sell a NY Minute.

Is web developer the best career choice ever?

Surprise! This Career is One of the Happiest Around

Trends | Happy Workers

The happiest job in America pays $150,000 a year

Why it's never too late to become a web developer

Rise from the rough: The growing demands on the brown diamond market

February 1, 2015

Why content marketing is facing a shortage of qualified staff

August 28, 2014

Buy this Book. Win More Pitches (Mentioned in Book)

Baruch Participates in New York's Internet Week with Two Events on Campus

December 15, 2013

Half of Advertising Agency Staff Hates Pitching.

December 13, 2013

47% of Ad Agencies Hate the New Business Pitch Process.