Which way is furniture demand really headed? – Furniture Today
In March 2022, Provoke Insights surveyed 1,500 Americans. This survey aimed to gain perspective on consumer mindsets and their loyalty to brands in multiple industries, including furniture.
The standout findings include:
- Furniture shoppers are more likely to be parents and employed
- About 60% of Americans expect to buy furniture in the next six months
- Two-thirds of furniture buyers prefer to buy in-store vs. online
- Those looking to purchase furniture online are younger, wealthier, and living in urban areas
Overall, the survey found that loyalty to a furniture brand is not as high as it is in other categories. This must be kept in mind by furniture brands when developing marketing strategies, as well as considering who is purchasing furniture and where it is being purchased.