Provoke Insights’ freshly published research on jewelry and watch trends is featured in National Jeweler. 

In September 2021, Provoke Insights launched a survey amongst 1,504 Americans. The study aimed to identify key trends in several different industries, including jewelry, as well as break out said trends by several demographics.

The standout findings include:

• Luxury jewelry and watch purchases are up from early 2021
• 7% of Americans purchased a watch in the last month (+3%)
• Luxury purchasers enjoy taking time to peruse items while they purchase (61%)
• Women are wearing less jewelry than they were pre-pandemic, but this number continues to increase

Overall, Americans are still rebounding from their casual, stay-at-home attire. Head to National Jewelers for a more detailed summary of the data.