24 Sep 2019
New Apttus Report Reveals Risk, Reward… – Apttus
Provoke Insights was commissioned to conduct research for Apttus on B2B buyer demands in the digital economy.
The report found that nine of ten B2B sellers know how their customers want to to buy from them and that the customer buying experience is the most influential factor. Also found in the research was that automating selling processes can help your B2B selling experience.