Provoke Insights’ research sheds light on dining at disney trends.

The Disney Food Blog recently highlighted insights from Provoke Insights’ 2023 trend report, which examined changing consumer dining patterns and shifting preferences within the restaurant industry. These findings are especially relevant to dining at Disney, where guest expectations and budget pressures collide.

The report reveals a sharp dining decline driven by economic uncertainty and ongoing inflation. Approximately 80% of survey respondents noticed price increases at restaurants, leading many to reduce how often they dine out. This has major implications for restaurants across the board—including theme parks like Disney, where dining plays a big role in the guest experience.

Full-service and fast-casual establishments experienced the steepest drop in customer visits, with 55% and 50% of respondents dining at these types of restaurants less often. Fast-food chains, on the other hand, saw a slightly smaller decline of 45%, suggesting price sensitivity plays a role in decision-making.

To cope with rising costs, many consumers are turning to cheaper menu items and avoiding premium add-ons. However, dining at Disney and elsewhere can still be encouraged through smart marketing tactics. The study shows that promotions, special offers, and loyalty programs are successful in motivating people to eat out more frequently.

Despite financial pressures, there’s a silver lining. Consumers remain optimistic and find joy in everyday moments, including meals with loved ones. For brands like Disney, this is an opportunity to position dining as part of a larger, feel-good experience.

To learn how these dining trends affect restaurant strategies and guest experiences, check out the full article above. Want to dive deeper into the research? 

Click here to see Provoke Insights’ full market research report.