18 Apr 2025

Progressive Grocer features new Provoke Insights grocery and produce market research showing how shoppers are reshaping grocery retail in 2025. Rising prices, changing routines, and digital expectations are giving consumers greater control over where and how they shop.

What is driving grocery shopper behavior in 2025?

Provoke Insights’ biannual study of 1,500 U.S. consumers finds grocery inflation is felt more acutely than in any other retail category, pushing shoppers to reassess value, loyalty, and purchasing habits.

How are shoppers responding to higher prices?

Consumers are turning to private label brands, buying in bulk, and shopping across multiple retailers. Weekly stock-up trips are giving way to more frequent, flexible shopping.

What role does technology play today?

Digital tools are now expected. Shoppers rely on apps, online ordering, and personalized promotions. Nearly four in ten say they would use AI tools to build lists and find deals, especially Gen Z, Millennials, and parents.

What do shoppers expect from retailers?

Better value, personalization, and convenience. Real-time inventory, reliable substitutions, and tailored recommendations are increasingly essential.

What does this mean for retailers and brands?

Retailers that adjust pricing, evolve loyalty programs, and invest in digital and AI capabilities are best positioned as shoppers take control of the grocery experience.

To learn more about how grocery and produce market research explains shopper behavior in 2025, read the full article here.

Explore more consumer and retail insights from Provoke Insights.