Provoke Insights’ highly anticipated fall/winter 2023 trends report is finally out.

2023: The Year of the Conscious Spending Habit

Provoke Insights’ Fall/Winter 2023 Trends Report is now available. As shoppers become more mindful of their spending, buying habits are changing across the board. Consumers are thinking carefully about what they purchase, where they shop, and which brands they choose to support.

As a result, understanding these shifts is crucial for marketers, advertisers, and brand strategists. So what exactly does the research show about 2023 consumer trends?

What the Research Covers: Spending Habits 2023

To track these changes, Provoke Insights conducted its seventh wave of biannual consumer trends research. This nationwide study focuses on:

• Shopping channel preferences (online vs. in-store)

• Brand loyalty shifts

• Sustainability and values-based buying

• Category-specific behaviors

In contrast to previous years, today’s consumers are more selective and price-conscious. However, brand values and social responsibility also play a growing role in spending habits.

What the Market Research Covers

Provoke Insights conducted its seventh wave of biannual consumer trends research regarding consumer trends 2023. As a result, this nationwide study focuses on:

• Shopping channel preferences (online vs. in-store)

• Brand loyalty shifts

• Sustainability and values-based buying

• Category-specific behaviors

In contrast to previous years, today’s consumers are more selective and price-conscious. However, brand values and social responsibility also play a growing role in purchase decisions.

A Shout-Out from Quirk’s Media

Recently, Quirk’s Media featured the study on LinkedIn, highlighting its unique focus on brand loyalty during uncertain times. In addition, the post emphasized the value of these findings for businesses seeking to adapt their strategies. The post also focuses on various spending habits

Get Free Reports Across 16 Categories

To support the industry, Provoke Insights developed 16 free, easy-to-read reports that focuses on shopping behaviors, each focused on a specific industries. These reports reveal how different audiences shop, what matters to them, and how loyalty plays a role.

Categories include:

•Advertising trends and media preferences

•Apparel shopping habits

•Affluent consumer behaviors

•Alcohol consumption and purchasing

•Beauty product decisions

•Financial attitudes and planning

•Fitness routines and product use

•Furniture buying trends

• Home improvement decisions

•Outdoor gear and backpacks

•Produce purchasing

•Restaurant dining and loyalty

•Skincare routines and product picks

•Travel plans and budget shifts

•Wellness product usage

•Video games and gaming interest

Each report is built to help marketers make smarter, data-backed decisions. Check out our the full list of reports here.