The value of B2B brand equity – Quirk’s Media
09 Nov 2020

The value of B2B brand equity – Quirk’s Media

eToro comissioned Provoke Insights' President and head of research and strategy, Carly Fink, wrote an article for Quirk's Media on the value of B2B brand equity. In this subscriber only content to Quirk's customers, Fink discusses why even the most sales focused B2B companies need to make sure that they are monitoring their own branding and advertising initiatives.

 

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