Market Research

Provoke Insights is a full service market research firm We help build and grow brands using multiple market research methodologies including qualitative, quantitative, and secondary research.

Our primary research services include:

  • Brand Equity
  • Brand Ideation
  • Brand Identity
  • Creative Development
  • Channel Optimization
  • Market Analysis
  • Advertising and Media Effectiveness
  • Brand Equity
  • Ad & Copy Testing
  • Message Testing
  • Brand/Product Positioning
  • Communication Strategy

Provoke Insights provides consultative services to help identify consumer research needs and implement the appropriate methodologies including online surveys, telephone surveys, focus groups, ethnography, in-depth interviews, website usability, secondary research, online diaries, bulletin boards, trends analysis, forecasting, industry competitive analysis, social listening, insights videos, and mystery shopping. We have global capabilities including reach in over 80 countries, as well as in-house translators. Provoke Insights manages quantitative and qualitative projects from concept through to final presentation.

Quantitative

  • Survey
  • Project management
  • Questionnaire design
  • Programming survey
  • Q&A testing
  • Sample recruiting, weighting, and incentives
  • Survey fielding and management
  • Cleaning data, coding verbatim responses
  • Data analysis, advanced analytics
  • Crosstabs & final report with key insights & recommendations
  • Project management
  • Discussion guide design
  • Recruiting screener design
  • Recruitment
  • Focus group facility management
  • Interview moderation by expert moderators
  • Transcripts
  • Analysis
  • Report writing/Strategic recommendations

Market Research in the Age of Content Marketing

Publishing your Research

Provoke Insights conducts press and content marketing research. Our creative department brings our research to life, using it as a catalyst for B2B and B2C awareness, engagement, lead generation, and conversion. Tactics include online videos, infographics, sales materials, email marketing, thought leadership pieces, press releases, and guerrilla efforts. Learn more here.

Social Listening

Social listening is a vital tool to help you understand what people are saying about your industry, brand, and competitors. At Provoke Insights, we take listening a step further by identifying consistent themes, brand advocates, and ways to enhance your brand positively in the social space. Provoke Insights keeps an ear on the pulse of what the public is saying about your brand, as well as how you can better join the conversation. Our proprietary tool allows us to listen on news sites, blogs, forums, message boards, Facebook, Twitter, and other social media sites. Using our evaluation tool, we measure factors such as the number of people talking about a topic, sentiment, where they are talking, and percent who are influencers.

Advertising research is more than just surveys and focus groups. At Provoke Insights, we have several databases to help uncover your research needs, as well as creative solutions to find hard-to-reach information. Trends Analysis and Industry & Competitive Intelligence are just a few types of secondary research we conduct to help make your marketing effective.

Trends Analysis

In an ever-changing market, it is essential to understand the trends of today and tomorrow to successfully compete in the marketplace. We stay ahead of the trends so you use it to grow your business. At Provoke Insights, we determine how social, cultural, economic, political, and environmental trends impact your business.

Industry & Competitive Intelligence

To stay ahead of the competition, it is essential to be hyper-aware of what’s happening within your industry, as well as know what your competition’s marketing strategy. Provoke Insights analyzes all aspects of your competition including market situation, promotions, channels, messaging, and touch points.

Aside from cost and relationship with company, access to research/data is the number one reason that companies consider switching marketing agencies.

Half of all advertising professionals are frustrated by the pitch process due to tight deadlines and scarce resources. Marketers often find advertising strategies lacking the research and data to support it.

Whether it is for a pitch or just an everyday advertising project, Provoke Insights understands in-house marketers’ and agencies' advertising research needs.

We create unique, holistic marketing recommendations based on primary and secondary research, strategic thinking and creativity. Our breadth of resources, expert analysts, and turnaround speed allow us to streamline your process. We know you have a time and budget crunch so we work hard to meet your constraints.

We frequently work with in-house marketers and advertising agencies to help with advertising campaigns, as well as everyday research and strategy needs. Our goal is to make your marketing extremely effective. We are known as a thought leader in the pitch process and our insights have been published in over 100 publications nationwide.

Resources/Extra Support to Help Improve the Pitch Process

Survey
33%
Competitive Intel
30%
Trend Analysis
29%
Insight Videos
25%
Social Listening
24%
In-depth Interviews
23%
Analysis of Target
23%
Industry Intel
23%
Focus Group
22%
Market sizing
20%
Mystery Shopping
13%
Nothing
10%