Brand & Marketing Strategy
Any business or brand needs to have a differentiating, effective, and compelling identity. We develop comprehensive and fully customized brand and advertising strategies to pinpoint your ideal messaging, target audience, and go-to-market strategy. At Provoke Insights, we use market research to develop a concise plan – quantitative, qualitative, secondary, social listening, and competitive.
Our agile brand strategies are based on data! Our knowledgeable team curates advertising research to develop a plan to increase your return on investment (ROI). To better serve your customers and future-proof your marketing plan, we dig deep to understand your needs, wants, and interests. Our full-service toolbox uncovers:
- Target audiences & sub-segments
- Growth opportunities
- Size the market
- Audience reach
- Key messaging
- Competitive advantages
- Channel recommendations
- Business implications
- Company and brand
- Relevant and influential content
- Industry influencers and how to best utilize them
- Brand Architecture
Communication & Marketing Plan
Provoke Insights creates advertising strategies that provide recommendations on channels, touchpoints, and frequency on all media: mass, digital, direct, social, out-of-home (OOH), and point-of-purchase (POP). Plans determine media weight and investment by segments as well as messaging hierarchy and strategy. We provide a year-long calendar, so you know when each touchpoint should hit its intended customer. Our team constantly monitors marketing initiatives to determine what’s working and what isn’t.
Our customized solutions are designed to focus on long-term sales and growth strategies. Every customer interaction is vital for increasing your consumers’ overall lifetime value and ultimately increasing ROI. Transform your customer experience by understanding your segments in every stage of the consumer journey: awareness, consideration, acquisition, loyalty, and win-back.
With rapid changes in technology, it is increasingly crucial to understand how prospects can become your most loyal customers. When developing a brand or advertising strategy, we can help you with all aspects of the customer experience.
- Consumer attitudes at every stage of the journey
- Overcoming journey barriers
- Sizing the population in every stage
- Channel and messaging recommendations
- User experience mapping
- CRM and loyalty programs
A social strategy is more than just having a Facebook and Twitter account.
Increase your brand relevancy and encourage long-term engagement and advocacy by creating a two-way dialogue with prospects and customers. Provoke Insights constructs online and offline social engagement strategies for multiple social platforms, including Facebook, Twitter, YouTube, LinkedIn, Instagram, and Pinterest. In addition, we provide the following information so you will succeed in the social space:
- Best practice guidelines
- Content theme development
- Sample calendar conversation
- Measurement plan
- Test & learn optimization
- Integration with offline activations (e.g. posting frequency and length, how to respond to consumers, hashtags, and appropriate language)
- Paid media recommendations