Brand & Marketing Strategy

It is vital for any business or brand to have a differentiating, effective, and a compelling identity. We develop comprehensive and fully customized brand and advertising strategies to pinpoint your ideal messaging, target audience, and go-to-market strategy. At Provoke Insights, we use market research to develop a concise plan – quantitative, qualitative, secondary, social listening, and compeititve.

Our agile brand strategies are based on data! Our knowledgeable team conducts and curates advertising research to develop a plan to increase your return on investment (ROI). In order to better serve your customers and future-proof your marketing plan, we dig deep to understand your customers’ needs, wants, and interests. Our full-service toolbox uncovers:

  • Target audiences & sub-segments
  • Growth opportunities
  • Size the market
  • Audience reach
  • Key messaging
  • Competitive advantages
  • Channel recommendations
  • Business implications
  • Company and brand
  • Relevant and influential content
  • Industry influencers and how to best utilize them
  • Brand Architecture

Communication & Marketing Plan

Provoke Insights creates advertising strategies that provide recommendations on channels, touchpoints, and frequency on all media: mass, digital, direct, social, out-of-home (OOH), and point-of-purchase (POP). Plans determine media weight and investment by segments, as well as messaging hierarchy and strategy. We provide a year-long calendar so you know when each touch point should hit its intended customer. Our team constantly monitors marketing initiatives in order to determine what’s working and what isn’t.

Customer Experience

Our customized solutions are designed to focus on long-term sales and growth strategies. Every customer interaction is vital for increasing your consumers’ overall lifetime value, and ultimately increase ROI. Transform your customer experience by understanding your segments in every stage of the consumer journey: awareness, consideration, acquisition, loyalty, and win-back.

With rapid changes in technology usage, it is increasingly crucial to understand how prospects can become your most loyal customers. When developing a brand or advertising strategy, we can help you with all aspects of the customer experience.

  • Consumer attitudes at every stage of the journey
  • Overcoming journey barriers
  • Sizing the population in every stage
  • Channel and messaging recommendations
  • User experience mapping
  • CRM and loyalty programs

Social Strategy

A social strategy is more than just having a Facebook and Twitter account.

Increase your brand relevancy and encourage long-term engagement and advocacy by creating a two-way dialogue with prospects and customers. Provoke Insights constructs online and offline social engagement strategies for multiple social platforms including Facebook, Twitter, YouTube, LinkedIn, Instagram and Pinterest. In addition, we provide the following information so you will succeed in the social space:

  • Best practice guidelines
  • Content theme development
  • Sample calendar conversation
  • Measurement plan
  • Test & learn optimization
  • Integration with offline activations (e.g. posting frequency and length, how to respond to consumers, hashtags, and appropriate language)
  • Paid media recommendations