02 Nov 2022
Guests Experiencing Restaurant Inflation – Modern Restaurant Management
Provoke Insights’ newest research on consumer trends and purchasing behaviors is featured in a recent article from Modern Restaurant Management.
In autumn 2022, Provoke Insights surveyed 1,500 Americans. This survey aimed to gain perspective on the external trends affecting multiple consumer behaviors, including restaurants and dining out.
The standout findings include:
- Half of respondents say they are eating out less at full-service restaurants than they did six months ago
- Eating more at home is the top way consumers who are budget conscious are trying to save
- Consumers are most dissatisfied with prices of items on the menu
- More than half of consumers are saving money through cutting back by selecting cheaper items or passing on desserts and/or appetizers
Consumers fear their financial future, as the economy and inflation top their list of concerns. As a result, restaurants should create cost-saving options to appeal to those consumers who are budget conscious.