Drawing insights from Provoke Insight’s partnership with 3D Cloud on their 2024 Furniture Shopping Trends Study, this article emphasizes the emergence of a hybrid shopping model that seamlessly integrates online research with in-store purchases. 

As part of these 2024 Furniture Shopping trends, more shoppers start their furniture journey online. However, many still choose to complete the purchase in-store. This approach allows them to explore options digitally while still seeing and feeling products in person.

In addition, the study shows growing interest in 3D technology. Consumers say 3D visualization tools improve their shopping experience. As a result, they are more likely to buy from retailers that offer these tools.

Other important findings include the rise of AR (augmented reality) and VR (virtual reality). These tools help customers picture furniture in their own homes. Because of this, confidence in purchase decisions increases.

Online shoppers focus on easy returns and flexible payments. Meanwhile, in-store buyers value personal help and the chance to interact with the products.

Millennials are leading the move toward online and hybrid shopping. They say convenience and saving time are the top reasons for this shift.

Retailers need to adapt. By offering digital tools, improving both online and in-store experiences, and meeting consumer expectations, brands can stay ahead in a competitive market.

Provoke Insights conducts bi-annual research on the furniture industry. Check out the 2024 furniture research here.