Furniture Today discusses the research results of a Fall 2024 trends report conducted by Provoke Insights about consumer preferences for online versus in-store furniture purchases. Convenience factors like better prices, free delivery, and wider product selection were the main reasons for choosing online shopping. Meanwhile, in-store shopping remains popular for larger items like recliners, outdoor furniture, and kitchen tables. Check out the full article here.

• Consumers prioritize online reviews, with 31% of furniture buyers consulting them, higher than buyers of other products.
• Furniture shoppers often bring family or friends, with 36% frequently shopping together and 21% influenced by their companions.
• High-income households, Gen Z, city dwellers, and families with children are the most active furniture shoppers.