MRM EXCLUSIVE: Restaurant Guests Expect Seamless Tech
Modern Restaurant Management partnered with Provoke Insights to discuss the research results of our Fall 2024/Winter 2025 trends report about findings in the restaurant industry. The research explores how restaurant operators must embrace menu and technological innovations to meet evolving guest expectations during the holiday season. Check out the full article here.
Some insights from the article are:
• Nearly 50% of Americans plan to celebrate the holidays at restaurants.
• Over 75% are organizing family gatherings, and 50% plan to dine out with friends.
• A quarter of consumers plan to host corporate events at restaurants.
• Gen Z, parents, city dwellers, and affluent diners are driving holiday bookings.
• Top priorities for guests include food quality, exceptional service, and seamless reservations.