Provoke Insights’ research for Future Meat, an Israeli cultivated meat brand, is featured in Green Queen.

In 2021, we conducted market potential and target audience development research for the start-up brand. The standout findings include:

• 50% of American consumers are dieting consciously 
• One in three Americans plan to add cultivated meat to their diet

Cultivated meat is real animal meat down to its very cells, but no animals are killed to produce it. Future Meat is an innovator in the cultivated meat space and continues to push the boundaries as government approval for consumers approaches.