‘Tis The Season For Jewelry Stores To Shine… – Forbes
09 Nov 2020

‘Tis The Season For Jewelry Stores To Shine… – Forbes

A Forbes article on the state of jewelry in 2017 mentioned research conducted by Provoke Insights as apart of a study commissioned by Jewelers of America Found in the research is that 43% of all consumers (split across gender) bought jewelry in the last year, and that these purchases were driven by sentimentality.

 

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