Case Studies

Segmentation Research for a Car Insurance Go-to-Market Strategy

Marketing Problem An auto insurance company plans to enter the…

0 0

Market Potential & Pricing Research for a Wearable Technology

Market Potential Problem A luxury brand set out to establish…

0 0

Rebranding Research for an Online Gaming App

Competition for online gaming apps is fierce.  A popular game…

0 0

Market Expansion Research for a Furniture Company

A furniture company was looking to expand its footprint. However,…

0 0

Online Focus Group Research For Nationwide Wellbeing Campaign 

This article will outline the online focus group research conducted…

0 0

Food Category Brand Launch: Secondary Research

Marketing Problem One of the largest indoor fish producers in…

0 0

Secondary Research and Segmentation Research: Tech Product Launch

Marketing Problem An award-winning Canadian optical technology firm was planning…

0 0

OTC Brand Research Survey

Marketing Problem A new topical over-the-counter (OTC) medication that relieves…

0 0

Kitchen Home Improvement Advertising Testing Research

Marketing Problem The global leader in quartz countertops wanted to…

0 0

Share of Voice for a B2B Global Manufacturer

B2B Research to Build Brand Equity Marketing Problem  A B2B…

0 0

Market Simulator & AI Qualitative for Leading Outdoor Company

Marketing Problem A leading outdoor company sold packs and bags…

0 0

Marketing Strategy for a Major National Fitness Club

Background An American chain of gyms in over 100 locations…

0 0

Annual Ad Testing Campaign for OTC Drug Company

Marketing Problem TV and online commercials are popular ways to…

0 0

Brand Strategy Research for a Rental Truck Company

Marketing Problem A top American rental truck company (with hundreds…

0 0

Content Marketing Research for Tech Companies: A Case Study

Marketing Problem It is difficult for a brand to stand…

0 0

Sunpower: An NPS and Competitive Assessment Study

Background & Marketing Problem Sunpower is a top solar panel…

0 0

Jewelers of America: Mixed Methodology Market Research Study

Background & Marketing Problem Who are Jewelers of America and…

0 0

USPS: A Thought-Leadership Research Case Study

Thought-leadership research for content marketing strengthens a brand’s credibility, generates…

0 0