Case Studies
Consumer Insights & Brand Strategy for Insurance Brokerage
Challenge A 150-year insurance brokerage wanted to rapidly grow its footprint,…
Brand Positioning Research: Sustainability Category
Marketing Problem A global producer of recycled resin knew that it…
How to Launch a Brand: Food Category Market Research
Marketing Problem A new food technology brand planned to enter the…
Segmentation Research for a Car Insurance Go-to-Market Strategy
Marketing Problem An auto insurance company plans to enter the United…
Market Potential & Pricing Research for a Wearable Technology
Market Potential Problem A luxury brand set out to establish a…
Rebranding Research for an Online Gaming App
Competition for online gaming apps is fierce. A popular game…
Market Expansion Research for a Furniture Company
A furniture company was looking to expand its footprint. However,…
Online Focus Group Research For Nationwide Wellbeing Campaign
This article will outline the online focus group research conducted…
Food Category Brand Launch: Secondary Research
Marketing Problem One of the largest indoor fish producers in the…
Secondary Research and Segmentation Research: Tech Product Launch
Marketing Problem An award-winning Canadian optical technology firm was planning a…
OTC Brand Research Survey
Marketing Problem A new topical over-the-counter (OTC) medication that relieves arthritis/joint…
Kitchen Home Improvement Advertising Testing Research
Marketing Problem The global leader in quartz countertops wanted to launch…
Share of Voice for a B2B Global Manufacturer
B2B Research to Build Brand Equity Marketing Problem A B2B global manufacturer…
Market Simulator & AI Qualitative for Leading Outdoor Company
Marketing Problem A leading outdoor company sold packs and bags on…
Marketing Strategy for a Major National Fitness Club
Background An American chain of gyms in over 100 locations in…
Annual Ad Testing Campaign for OTC Drug Company
Marketing Problem TV and online commercials are popular ways to increase…
Brand Strategy Research for a Rental Truck Company
Marketing Problem A top American rental truck company (with hundreds of…
Content Marketing Research for Tech Companies: A Case Study
Marketing Problem It is difficult for a brand to stand out…