Brand Positioning Research: Sustainability Category
Marketing Problem A global producer of recycled resin knew that…
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How to Launch a Brand: Food Category Market Research
Marketing Problem A new food technology brand planned to enter…
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Segmentation Research for a Car Insurance Go-to-Market Strategy
Marketing Problem An auto insurance company plans to enter the…
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Market Potential & Pricing Research for a Wearable Technology
Market Potential Problem A luxury brand set out to establish…
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Rebranding Research for an Online Gaming App
Competition for online gaming apps is fierce. A popular game…
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Market Expansion Research for a Furniture Company
A furniture company was looking to expand its footprint. However,…
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Online Focus Group Research For Nationwide Wellbeing Campaign
This article will outline the online focus group research conducted…
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Food Category Brand Launch: Secondary Research
Marketing Problem One of the largest indoor fish producers in…
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Secondary Research and Segmentation Research: Tech Product Launch
Marketing Problem An award-winning Canadian optical technology firm was planning…
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OTC Brand Research Survey
Marketing Problem A new topical over-the-counter (OTC) medication that relieves…
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Kitchen Home Improvement Advertising Testing Research
Marketing Problem The global leader in quartz countertops wanted to…
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Share of Voice for a B2B Global Manufacturer
B2B Research to Build Brand Equity Marketing Problem A B2B…
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Market Simulator & AI Qualitative for Leading Outdoor Company
Marketing Problem A leading outdoor company sold packs and bags…
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Marketing Strategy for a Major National Fitness Club
Background An American chain of gyms in over 100 locations…
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Annual Ad Testing Campaign for OTC Drug Company
Marketing Problem TV and online commercials are popular ways to…
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Brand Strategy Research for a Rental Truck Company
Marketing Problem A top American rental truck company (with hundreds…
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Content Marketing Research for Tech Companies: A Case Study
Marketing Problem It is difficult for a brand to stand…
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Sunpower: An NPS and Competitive Assessment Study
Background & Marketing Problem Sunpower is a top solar panel…
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Jewelers of America: Mixed Methodology Market Research Study
Background & Marketing Problem Who are Jewelers of America and…
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USPS: A Thought-Leadership Research Case Study
Thought-leadership research for content marketing strengthens a brand’s credibility, generates…
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