Provoke Insights president Carly Fink presented unique consumer insights on retail shopping at RAB’s webinar, “Meet the New Retail Shopper.”

It is no surprise that the COVID-19 pandemic has radically shifted consumer habits. These changes include a renewed shift to online shopping.

• 80% of consumers prefer purchasing online rather than in-store.
• Consumers prefer purchasing in-person when it comes to cleaning supplies (a pandemic must) and personal care products.
• eCommerce shoppers hold quality as the most important aspect, rather than price or brand.

eCommerce appears to be growing post-pandemic. Brands should continue to adopt online shopping, as consumers are more comfortable than ever with eCommerce. Though people are returning to stores for their shopping needs, in-person shopping likely will not return to pre-pandemic levels.