14 Dec 2022
2022 in Review: New & Original Research to Maximize Eyes & Connect Brands to Ideal Audiences
In 2022, TEGNA partnered with Provoke Insights to dive into the mindsets of Auto Intenders and Millennials. The studies were aimed at helping brands create meaningful connections with these audiences.
Findings from the reports include:
- The wants and needs of auto consumers are changing, including how they want the purchasing process to run. Dealerships can capitalize on this new path to purchase through marketing and advertising campaigns.
- Millennials can be more receptive to ads when advertisers better understand their attitudes and behaviors. The segmentation study revealed six unique millennial personas to better understand their priorities and media consumption habits.