07 May 2021
Reaching the New Outdoors Consumer
Provoke Insights’ research outdoor consumerism is featured in RAB’s Radio Matters Blog.
Radio Matters Blog’s article discusses how Americans have rediscovered the great outdoors over the past year. The article uses information Provoke Insight’s 2020 research on consumer trends 2021 research on brand equity to show changes that have created a brand new outdoor consumer.