What is the Future of Celebrity Rating Scales?
Celebrities dominate popular culture and often have a strong influence…
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The Pros and Cons of Survey Intercepts
Survey Intercepts! The methodology was popular before the growth of…
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How is Technology Changing Market Research?
Technology has revolutionized the way many industries conduct their business.…
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2023 Trends in Market Research
Check out predictions for this coming year from Provoke Insights,…
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The Economy, Marketing, and the Restaurant Industry
How does today's economy impact the hospitality’s food and drink…
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The Alcohol Industry and the Role of Online
What is happening in the alcohol sector this fall? Provoke…
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Winter 2023 Trends: The State of the Economy
The traditional holiday season is filled with family, joy, and…
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The Pros and Cons of Custom Competitive Analysis Research
All brands, regardless of industry, are competing for consumer support…
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Brand Benchmarks and Norms: Where does your brand stand?
How does your brand measure up in your industry? What…
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Market Research & the Metaverse: What Does the Future Hold?
The rapid development of the internet and technology has opened…
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How to Spot Bad Survey Respondents
Surveys can help researchers with many aspects of understanding a…
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What’s the Difference Between Primary & Secondary Market Research?
Market research can help with so many marketing and strategy…
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Shopping Sustainable Products in 2022
Evidence of climate change, government regulations, and consumer pressure have…
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The Pros & Cons of Hiring a Market Research Firm
Market research is vital for business growth and expansion. Understanding…
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Coming Soon: Brand Loyalty & Trends In-House Research
We are thrilled to announce Provoke Insights’ newest wave of…
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What’s Happening in Social Media: 2022 Research Results
With the COVID-19 pandemic forcing people to quarantine and social…
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The Pros & Cons of Media Research
Consumers have unlimited access to all types of entertainment, so…
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The Pros & Cons of B2B Market Research
Business-to-business (B2B) branding is more complex as communication is more…
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Behind the Scenes of a Successful Insights Panel
Whether you are constantly fielding fire drill requests from internal…
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The Pros & Cons of International Qualitative Research
As more brands are now seeking the benefits of globalization,…
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The Pros & Cons of In-Depth Interviews vs. Focus Groups
When brands set out to conduct qualitative market research, they…
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What’s the Difference Between Unaided and Aided Brand Awareness?
As retailers all over the world gear up for the…
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Looking Ahead: Post-COVID Back-to-School Trends
The COVID-19 pandemic was a time like no other. Everyday…
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Looking Ahead: The “New Normal” of Qualitative Research
When the world shut down at the beginning of the…
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Looking Ahead: How the Pandemic Revived Three Trends
The COVID-19 pandemic hit last year, disrupting daily life, habits,…
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The Pros and Cons of Qualitative Research
What is Qualitative Research? Qualitative research is non-numerical data that…
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The Pros and Cons of Quantitative Research
What is Quantitative Research? Quantitative research collects a large sample…
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Market Research Among Generation Alpha
Generation Alpha is the youngest generation alive. Born between 2011…
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Testing 1…2…3: Quality Assurance in Launching a Survey
An important consideration when conducting quantitative research is ensuring that…
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Research Among Generation X
Compared to other generations, marketers tend to ignore Generation X.…
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Valentine’s Day Marketing 2021, Falling in Love With Your Brand
It is a well-known fact that Christmas is the holiday…
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Thinking about Conducting Market Research? Here’s a Checklist for Finding a Research Vendor
This article will outline the checklist for market research. That…
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Election Polls: What the Pollsters Got Right and What Was Missed
There has been a lot of finger-pointing at pollsters about…
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DIY Market Research vs. Hiring a Specialist Market Research Company
What are the differences between conducting DIY research or hiring…
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How Market Research Can Help You Open Up In A New Economy
The COVID-19 pandemic has changed business as we know it.…
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Conducting Market Research in Localized Areas
Conducting Market Research in Localized Areas Targeting larger markets via…
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Election Polls: Why You Need to Know What Margin of Error Is Right Now
Why You Must Understand Margin of Error Before Reading Election…
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Differences Between B2B & Consumer Qualitative Research
B2B and Consumer Research are disparate. Businesses and consumers make…
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The Pros and Cons of Secondary Research
What is secondary research? Secondary research is a type of…
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Online Focus Group Research Software vs. Web Conferencing Tool
The COVID-19 global pandemic has brought drastic disruption to every…
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Pros and Cons of Segmentation Research
Segmentation is a market research method that is a tried…
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The Pros and Cons of Brand Tracking Research
Knowing a company's current brand equity compared to the competition…
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Best ROI is Research for Content Marketing
Research for Content Marketing It is difficult for a brand…
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The Pros and Cons of Online Survey Research
When referring to market research, online survey research is often…
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The Pros and Cons of Message Testing
Brand messaging is the brand’s voice. Accurate messaging allows consumers…
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The Pros and Cons of Online Focus Groups
An Online Focus Group is a type of qualitative research.…
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NPS: An Explanation and its Importance
Retaining a customer is five times cheaper than acquiring a…
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COVID-19 and Conducting Market Research
COVID-19 Impact on Market Research In these unprecedented times, ‘business…
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Segmentation and Finding Your Target Audience
As mentioned in previous blogs and webinars, market research is…
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The Pros and Cons of In-Depth Interviews
While quantitative research helps companies quantify their business needs, qualitative…
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Sustainability Marketing: Adapting to the New Consumer Mindset
As climate change makes news every day, consumers are deciding…
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2020 Trends: Advertising & Marketing Industry
Happy New Year, everybody! As 2019 and the past decade…
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A New Way to Test Significant Differences
Testing significant differences can often be complicated. Try our new,…
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Fin-Tech: How to reinvigorate your brand in a sea of sameness
Robinhood is currently one of the fastest growing online trading…
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Research Norms: What are they and what they can tell you
What are Research Norms? You have a survey result that…
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How Black Friday Can Hurt Your Brand
Thanksgiving is tomorrow! For brands, that means one thing; the…
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Why Trends are so Important in Marketing
Tracking Competitors To begin with, let’s use our time machine…
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Experiential Marketing & Retail
The Retail Landscape is Changing: Experiential Marketing Insanity is doing…
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Consumers Hate Advertising: Advertising Without Turning Off Customers
Forrester announced that consumers HATE advertising and that advertising budgets…
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The Importance of Competitive Analysis
Do you truly understand who your competitors are? Have you…
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The Difference Between Generation Alpha and Millennials
Knowing your audience and prospects is a key way to…
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Segmentation Research: Why is it so Important?
Where did segmentation begin? From the 1920s to the 1960s,…
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Blockchain & the Market Research Industry
Industries Evolving with Technology You might be thinking 'What does…
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I’m Just Not That Into You: Exclusivity or Bad Marketing?
Traditional Product Adoption vs. Targeting the Masses Apple, Google, and…
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Is Your Research Stuck in the 1980s? Update Your Brand Tracker!
It is time to update your brand tracker. In 1988,…
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Market Research Doesn’t Need to Be Boring – Improve Data Visualization
Market research reports can many times become overwhelming with endless…
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Tips for Building Brand Strategy for a Successful Brand
Why do you need a strategy for your brand? A…
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What’s the Difference Between Quantitative vs. Qualitative
Before discussing the distinctions between qualitative and quantitative research, it…
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Marketing Strategies for Generation Alpha: the Newest Generation
Who are post-Millennials? Generation Alpha represents those who are born…
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6 Things to Watch Out for When Writing A Survey
Writing a survey can be tricky. The way in which…
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Virtual Reality & Qualitative Research: Fad or Here to Stay?
Written by: Pallavi Kalla Virtual Reality (VR) in the past…
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Conducting Research in a Third World Country
Written by: Alannah Griffin Case Study: Conducting In-person Research in Vietnam …
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Why Risk Isn’t Always Bad – IHOP vs. IHOB
Provoke Insights was quoted in an article in NBC yesterday…
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Questions to Ask a Market Research Company
Over a third (38%) of advertisers and in-house marketers find…
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Creative Test – Research for an Ad Campaign
Launching an advertising campaign is an expensive undertaking. While producing…
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Types Of Research Every Advertiser Should Know
Are you involved in your company's advertising campaign? Do you…
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3 Common Misconceptions About Market Research
Over the years, we have heard many false misconceptions about…
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Segmentation Research and Creating Personas
Written by: Rachael Ryan Segmentation studies allow you to walk…
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Tech Companies, What’s Your Marketing Strategy?
In 2018, the tech industry is expecting to continue to…
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Manufacturers… What’s Your Brand Strategy?
While manufacturing in the United States has adopted new technologies…
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The Benefits and Boundaries of Ad Tracking Surveys
Ad tracking surveys are vital for ensuring that your advertising…
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2018 Trends: Advertising & Marketing Industry
As 2018 approaches, advertisers and marketers are preparing for the…
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The Beauty Industry… Understanding Gen Z
Written by: Rachael Ryan The beauty and skincare industry conduct…
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Concept Exploration: The Highlighter Research Tool
Written by: Rachael Ryan Concept development is difficult. What is…
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Introducing the Advertising Optimizer Express
Written by: Carly Fink In today’s world the consumer is…
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The Science of Naming Your Brand
Written by: Carly Fink Every year, Provoke Insights conducts Naming Research…
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Millennials, Fine Jewelry & the Luxury Category
Written by: Rachael Ryan Millennials are the most researched subgroup…
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Why Research is Necessary When Launching a Brand
Written by: Rachael Ryan In Why Secondary Research is so Important…
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The Importance of Secondary Research when Launching a Brand
Written by: Rachael Ryan Whether you’re launching a new product…
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Why Market Research is a Must for Businesses
One of the most valuable assets of any business is…
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4 Watch Outs When Conducting a Survey
“There are errors everywhere,” my market research professor claimed on…
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Survey States Web Developers Are Happy
Looking at a Career in Web Development? SkilledUp, the online…
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Tech Companies…What’s Your Brand Strategy?
Technology is the fastest growing industry in New York City.…
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75% of Small Businesses Want to Use More Analytics
Big Data Big data can sometimes seem like the cosmos;…
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Capitalize on Your Consumer’s Multichannel Behavior
Changing Brand Interactions Are you aware that consumers’ interactions with…
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Socially Awkward Companies Get More Action
Socially Awkward Companies Are Succeeding A recent survey by Provoke Insights…
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Four Ways to Better Understand Your Consumer
Knowing your customer should be your top priority. You waste…
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Five Tips For Getting Your Brand’s Social Media Right
Social media has gone mainstream. Consumers age 45-54 are the…
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47% of Advertising Professionals Hate the Pitch Process
The pitch process is part of an advertising agency’s DNA…
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Understand What Your Consumer Really Wants
Are you truly listening? Social listening is a powerful tool…
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