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Why Risk Isn’t Always Bad – IHOP vs. IHOB

Provoke Insights was quoted in an article in NBC yesterday…

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What Every Advertiser Should Think About When Marketing in Summer Months

Like many industries, advertising is notoriously slow in the summer…

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What Questions Should You Ask a Market Research Company

Over a third (38%) of advertisers and in-house marketers find…

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Why We Love Advertising Research (And You Should, Too!)

Written by: Carly Fink I grew up in the 1980s,…

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Creative Testing – The Importance of Market Research before Launching an Advertising Campaign

Launching an advertising campaign is an expensive undertaking. While producing…

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Types Of Market Research Every Advertiser Should Know

Are you involved in your company's advertising campaign? Do you…

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3 Common Misconceptions About Market Research

1.     Anyone Can Conduct Market Research In today’s digital world…

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Segmentation Research and Creating Personas

Written by: Rachael Ryan Segmentation studies allow for you to…

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What is Advertising Research?

In the advertising and marketing industry, research is used to…

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Tech Companies, Have You Thought About Your Marketing Strategy?

In 2018, the technology industry is expecting to continue to…

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Manufacturers… What’s Your Brand Strategy?

While manufacturing in the United States has adopted new technologies…

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From Tech to Jewelry, the 3 Most Popular Blogs of 2017

We are looking back on 2017’s most popular blog posts…

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The Benefits and Boundaries of Ad Tracking Surveys

Ad tracking surveys are vital for ensuring that your advertising…

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2018 Trends: The State of the Advertising and Marketing Industry

As 2018 approaches, advertisers and marketers are preparing for the…

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Beauty Industry… Understanding Gen Z

Written by: Rachael Ryan The beauty and skin care industry…

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Concept Exploration: The Highlighter Research Tool

Written by: Rachael Ryan Concept development is difficult. What is…

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Provoke Insights Introduces the Advertising Optimizer Express

Written by: Carly Fink In today’s world the consumer is…

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The Science of Naming Your Brand

Written by: Carly Fink Every year, Provoke Insights conducts Naming Research…

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7 New Trends in Market Research in 2017

Written by: Rachael Ryan Now that the first month of…

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Millennials, Fine Jewelry & the Luxury Category

Written by: Rachael Ryan Millennials are the most researched subgroup…

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Why Primary Research is Necessary When Launching a Successful Brand

Written by: Rachael Ryan In Why Secondary Research is so Important…

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Market Research and New York City

Written by: Rachael Ryan For generations, New York City has…

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Secondary Research is Necessary When Launching a Brand

Written by: Rachael Ryan Whether you’re launching a new product…

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Know Your Target Audience Through Research

Written by: Rachael Ryan Have you ever been to a…

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Why Market Research is a Must for Businesses

One of the most valuable assets of any business is…

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The Importance of Ad Tracking

David Ogilvy, often referred to as the father of modern…

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Video in Today’s Cluttered Marketplace

For the past decade the battle cry of marketing has…

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The Importance Of Mobile Marketing

Mobile marketing is one of the fasting growing areas in…

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Social Listening 101

It’s more than just listening to those who talk positively…

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4 Watch Outs When Conducting a Survey

“There are errors everywhere,” my market research professor claimed on…

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Research for Content Marketing

Positioning your company as a thought leader is an art…

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Using Research for Content Marketing & Thought Leadership

Check out our latest article on how market research can be used…

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Web Developer Survey

Looking at a Career in Web Development? SkilledUp, the online…

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Tech Companies…What’s Your Brand Strategy?

Technology is the fastest growing industry in New York City.…

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75% of Small Businesses Want to Use More Analytics

Big data can sometimes seem like the cosmos; a nebulous…

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Measuring Content Marketing ROI

Content Marketing has become the number one way for businesses…

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Capitalize on Your Consumer’s Multichannel Behavior

Are you aware that consumers’ interactions with your brand are…

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Socially Awkward Companies Get More Action

A recent survey by Provoke Insights found that the majority (82%) of…

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Four Ways to Better Understand Your Consumer

Knowing your customer should be your top priority. You waste…

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Five Tips For Getting Your Brand’s Social Media Right

Social media has gone mainstream.  Consumers age 45-54 are the…

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47% of Advertising Professionals Hate the Pitch Process

Pitching is part of an advertising agency’s DNA; it’s often…

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Understand What Your Consumer Really Wants

Are you truly listening?   Social listening is a powerful tool…

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Advertising & the Millennials

Millennials are the largest generation in the United States; no…

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