Blogs
Create Personas That Actually Kill It
If You’re Still Marketing to “Women 25–54,” We Need to…
The Art of Shopping: Love, Friendship, and 2025 Shopping Habits
As Valentine’s Day approaches, romance is in the air! …
Focus Groups Across Markets and Segments
Focus groups remain a powerful qualitative research method, offering deep…
Why Internal Interviews Matter Before Market Research
Embarking on market research is crucial for any organization seeking…
Leveraging System 1 Thinking for Innovative Market Research
In the evolving world of market research, understanding consumer behavior…
Determining Cadence for Brand and Ad Trackers
Tracking cadence for brand and ad trackers is crucial for…
Six Reasons Why Market Research is Essential for Funded Startups
Everyone loves the idea, but often decision-makers are hesitant to…
Strategies to Combat Bots in Surveys
In the age of digital advancement, survey research has become…
IDI’s v.s. Focus Groups
When it comes to navigating the world of research, you…
What is the Future of Celebrity Rating Scales?
Celebrities dominate popular culture and often have a strong influence…
A Summary of Sampling
After hours developing your research plan, writing your questions, and…
The Pros and Cons of Survey Intercepts
Survey Intercepts! The methodology was popular before the growth of…
How is Technology Changing Market Research?
Technology has revolutionized the way many industries conduct their business….
2023 Travel Marketing Trends
What should the hospitality industry expect for the travel sector…
2023 Trends in Market Research
Check out predictions for this coming year from Provoke Insights,…
The Economy, Marketing, and the Restaurant Industry
How does today’s economy impact the hospitality’s food and drink…
The Alcohol Industry and the Role of Online
What is happening in the alcohol sector this fall? Provoke…
Winter 2023 Trends: The State of the Economy
The traditional holiday season is filled with family, joy, and…