Blogs

Market Research Among Generation Z

Generation Z is one of the youngest and most digitally…

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Research Among Generation X

Compared to other generations, marketers tend to ignore Generation X.…

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Research Among Baby Boomers

Back in the early 2000s, companies were highly focused on…

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Valentine’s Day Marketing 2021, Falling in Love With Your Brand

It is a well-known fact that Christmas is the holiday…

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The Top 4 Most Popular Blogs of 2020

We are looking back on 2020’s most popular blog posts…

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2021 Marketing Trends

The turbulent year 2020 has vastly shifted consumer behaviors and…

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Thinking about Conducting Market Research? Here’s a Checklist for Finding a Research Vendor

This article will outline the checklist for market research. That…

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Election Polls: What the Pollsters Got Right and What Was Missed

There has been a lot of finger-pointing at pollsters about…

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DIY Market Research vs. Hiring a Specialist Market Research Company

What are the differences between conducting DIY research or hiring…

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How Market Research Can Help You Open Up In A New Economy

The COVID-19 pandemic has changed business as we know it.…

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Conducting Market Research in Localized Areas

Conducting Market Research in Localized Areas Targeting larger markets via…

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Election Polls: Why You Need to Know What Margin of Error Is Right Now

Why You Must Understand Margin of Error Before Reading Election…

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Differences Between B2B & Consumer Qualitative Research

B2B and Consumer Research are disparate. Businesses and consumers make…

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The Pros and Cons of Secondary Research

What is secondary research? Secondary research is a type of…

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Online Focus Group Research Software vs. Web Conferencing Tool

The COVID-19 global pandemic has brought drastic disruption to every…

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Pros and Cons of Segmentation Research

Segmentation is a market research method that is a tried…

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The Pros and Cons of Brand Tracking Research

Knowing a company's current brand equity compared to the competition…

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Best ROI is Research for Content Marketing

Research for Content Marketing It is difficult for a brand…

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The Pros and Cons of Online Survey Research

When referring to market research, online survey research is often…

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The Pros and Cons of Message Testing

Brand messaging is the brand’s voice. Accurate messaging allows consumers…

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The Pros and Cons of Online Focus Groups

An Online Focus Group is a type of qualitative research.…

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NPS: An Explanation and its Importance

Retaining a customer is five times cheaper than acquiring a…

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COVID-19 and Conducting Market Research

COVID-19 Impact on Market Research In these unprecedented times, ‘business…

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Segmentation and Finding Your Target Audience

As mentioned in previous blogs and webinars, market research is…

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The Pros and Cons of In-Depth Interviews

While quantitative research helps companies quantify their business needs, qualitative…

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Sustainability Marketing: Adapting to the New Consumer Mindset

As climate change makes news every day, consumers are deciding…

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Don’t Let Your Marketing Dollars Go to Waste

So, you brought a new idea to the market. You…

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2020 Trends: Advertising & Marketing Industry

Happy New Year, everybody! As 2019 and the past decade…

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The Power of Census Data

The last census that the US conducted cost the country…

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A New Way to Test Significant Differences

Testing significant differences can often be complicated. Try our new,…

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Fin-Tech: How to reinvigorate your brand in a sea of sameness

Robinhood is currently one of the fastest growing online trading…

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Research Norms: What are they and what they can tell you

What are Research Norms?  You have a survey result that…

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How Black Friday Can Hurt Your Brand

Thanksgiving is tomorrow! For brands, that means one thing; the…

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Why Trends are so Important in Marketing

Tracking Competitors To begin with, let’s use our time machine…

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Experiential Marketing & Retail

The Retail Landscape is Changing: Experiential Marketing Insanity is doing…

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Consumers Hate Advertising: Advertising Without Turning Off Customers

Forrester announced that consumers HATE advertising and that advertising budgets…

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How to Avoid Advertising Mishaps

Back in 2017, Pepsi ran an ad where Kendall Jenner…

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The Importance of Competitive Analysis

Do you truly understand who your competitors are? Have you…

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Accuracy of Political Polling

Political Polling There has been a lot of buzz in…

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Understanding your consumer: Generation Alpha

The New Kids on the Block As if we didn’t…

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How to Research Generation Alpha?

Who is Generation Alpha? Everyone is talking about the Alpha…

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The Difference Between Generation Alpha and Millennials

Knowing your audience and prospects is a key way to…

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Segmentation Research: Why is it so Important?

Where did segmentation begin? From the 1920s to the 1960s,…

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Sampling: The Importance of Good Sample

What is Survey Sample?  A sample is a subset of…

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Blockchain & the Market Research Industry

Industries Evolving with Technology You might be thinking 'What does…

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I’m Just Not That Into You: Exclusivity or Bad Marketing?

Traditional Product Adoption vs. Targeting the Masses Apple, Google, and…

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Is Your Research Stuck in the 1980s? Update Your Brand Tracker!

It is time to update your brand tracker. In 1988,…

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Market Research Doesn’t Need to Be Boring – Improve Data Visualization

Market research reports can many times become overwhelming with endless…

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Tips for Building Brand Strategy for a Successful Brand

Why do you need a strategy for your brand? A…

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What’s the Difference Between Quantitative vs. Qualitative

Before discussing the distinctions between qualitative and quantitative research, it…

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Marketing Strategies for Generation Alpha: the Newest Generation

Who are post-Millennials? Generation Alpha represents those who are born…

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6 Things to Watch Out for When Writing A Survey

Writing a survey can be tricky. The way in which…

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Virtual Reality & Qualitative Research: Fad or Here to Stay? 

Written by: Pallavi Kalla  Virtual Reality (VR) in the past…

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Conducting Research in a Third World Country

Written by: Alannah Griffin  Case Study: Conducting In-person Research in Vietnam …

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Why Risk Isn’t Always Bad – IHOP vs. IHOB

Provoke Insights was quoted in an article in NBC yesterday…

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Marketing in the Summer

Like many industries, advertising is notoriously slow in the summer…

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Questions to Ask a Market Research Company

Over a third (38%) of advertisers and in-house marketers find…

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Why We Love Advertising Research

Written by: Carly Fink I grew up in the 1980s,…

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Creative Test – Research for an Ad Campaign

Launching an advertising campaign is an expensive undertaking. While producing…

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Types Of Research Every Advertiser Should Know

Are you involved in your company's advertising campaign? Do you…

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3 Common Misconceptions About Market Research

Over the years, we have heard many false misconceptions about…

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Segmentation Research and Creating Personas

Written by: Rachael Ryan Segmentation studies allow you to walk…

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What is Advertising Research?

In the advertising and marketing industry, research is used to…

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Tech Companies, What’s Your Marketing Strategy?

In 2018, the tech industry is expecting to continue to…

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Manufacturers… What’s Your Brand Strategy?

While manufacturing in the United States has adopted new technologies…

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The 3 Most Popular Blogs of 2017

We are looking back on 2017’s most popular blog posts…

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The Benefits and Boundaries of Ad Tracking Surveys

Ad tracking surveys are vital for ensuring that your advertising…

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2018 Trends: Advertising & Marketing Industry

As 2018 approaches, advertisers and marketers are preparing for the…

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The Beauty Industry… Understanding Gen Z

Written by: Rachael Ryan The beauty and skincare industry conduct…

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Concept Exploration: The Highlighter Research Tool

Written by: Rachael Ryan Concept development is difficult. What is…

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Introducing the Advertising Optimizer Express

Written by: Carly Fink In today’s world the consumer is…

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The Science of Naming Your Brand

Written by: Carly Fink Every year, Provoke Insights conducts Naming Research…

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7 New Trends in Market Research in 2017

Written by: Rachael Ryan Now that the first month of…

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Millennials, Fine Jewelry & the Luxury Category

Written by: Rachael Ryan Millennials are the most researched subgroup…

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Why Research is Necessary When Launching a Brand

Written by: Rachael Ryan In Why Secondary Research is so Important…

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Market Research and New York City

Written by: Rachael Ryan For generations, New York City has…

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The Importance of Secondary Research when Launching a Brand

Written by: Rachael Ryan Whether you’re launching a new product…

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Know Your Target Audience Through Research

Written by: Rachael Ryan Have you ever been to a…

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Why Market Research is a Must for Businesses

One of the most valuable assets of any business is…

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The Importance of Ad Tracking

David Ogilvy, often referred to as the father of modern…

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Video in Today’s Cluttered Marketplace

For the past decade the battle cry of marketing has…

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The Importance Of Mobile Marketing

Mobile marketing is one of the fasting growing areas in…

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Social Listening Research 101

It’s more than just listening to those who talk positively…

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4 Watch Outs When Conducting a Survey

“There are errors everywhere,” my market research professor claimed on…

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Research for Content Marketing

Positioning your company as a thought leader is an art…

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Survey States Web Developers Are Happy

Looking at a Career in Web Development? SkilledUp, the online…

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Tech Companies…What’s Your Brand Strategy?

Technology is the fastest growing industry in New York City.…

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75% of Small Businesses Want to Use More Analytics

Big Data Big data can sometimes seem like the cosmos;…

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Measuring Content Marketing ROI

Content Marketing has become the number one way for businesses…

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Capitalize on Your Consumer’s Multichannel Behavior

Changing Brand Interactions Are you aware that consumers’ interactions with…

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Socially Awkward Companies Get More Action

Socially Awkward Companies Are Succeeding A recent survey by Provoke Insights…

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Four Ways to Better Understand Your Consumer

Knowing your customer should be your top priority. You waste…

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Five Tips For Getting Your Brand’s Social Media Right

Social media has gone mainstream.  Consumers age 45-54 are the…

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47% of Advertising Professionals Hate the Pitch Process

The pitch process is part of an advertising agency’s DNAThe…

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Understand What Your Consumer Really Wants

Are you truly listening?   Social listening is a powerful tool…

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Advertising & the Millennials

Millennials are the largest generation in the United States; no…

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