The Radio Advertising Bureau discusses the research results of our Summer 2024 trends report about radio listeners and their home improvement projects. The research revealed that radio listeners are twice as likely to participate in home improvement projects as nonlisteners (40% versus 25%) and are major purchasers of home improvement goods. The importance of targeting consumers in the planning stages of their projects should also be highlighted, as many make purchasing decisions quickly, often within days. Check out the full article here.

• 81% of radio listeners plan their home improvement purchases.
• Consumers favor trusted brands, with 62% choosing familiar options over new brands.