Business Insider explores the frustration caused by dynamic pricing in light of inflation, leaving consumers uneasy about fluctuating costs across different sectors. Provoke Insight’s Carly Fink points out the challenge of introducing new pricing strategies during periods of heightened price sensitivity and other insights. 

• Rising inflation and tech-enabled dynamic pricing make consumers increasingly uneasy about fluctuating costs.
• There is a challenge to introducing new pricing strategies during periods of heightened price sensitivity.
• Americans feel prince fatigue as they navigate unpredictable prices across various sectors like groceries and travel.
• Despite efforts by businesses to optimize pricing, consumers are longing for stability in their purchasing decisions amidst economic uncertainty.