31 Jul 2019
Jewelry Is About to Get its Own ‘Got Milk’ Ads – National Jeweler
Research conducted by Provoke Insights was used by Jewelers of America, a national trade association, to inform jewelery’s next ad campaign, likened to “Got Milk."
The research found that jewelry consumers fall into two main categories: jewelry enthusiasts and the young and indifferent. Read more about the research on the webpage.