In the third episode of the ongoing series from the ANA Masters of Marketing conference, Erica Farber sits down with Carly Fink, president of Provoke Insights.

In this episode, you’ll hear how market research acts as the guiding light for brands, allowing them to remove the blindfolds, eliminate guesswork, and make informed decisions regarding their marketing, advertising, and media strategies. At Provoke Insights, we passionately believe in the transformative power of radio, and this belief is substantiated by the firsthand insights we glean from our research.

Tune in to the conversation as we delve into the intricacies of market research and its pivotal role in shaping successful brand strategies. Discover how our team at Provoke Insights utilizes data-driven methodologies to unlock valuable insights that drive tangible results for our clients.