MRM EXCLUSIVE: Eating Habits are Shifting
In this newest in-house survey, which was fielded in March 2022, Provoke Insights aimed to gain perspective on diners’ mindsets, habits, and experiences when eating at restaurants. Provoke Insights included 14 other categories in this fourth wave of research, including alcohol, travel, and retail.
The standout findings include:
- Concern for eating at restaurants has decreased by 29% since 2020
- Restaurant-goers skew younger (Gen Z & Millennials)
- Demand for fast food has been growing since the start of the pandemic. 64% of consumers eat at fast food joints the same amount or more than pre-pandemic.
Head to Modern Restaurant Management for more exclusive insights on the restaurant and hospitality industry!