In the News

Provoke Insights uncovers new findings on trends, consumer behavior, and the advertising industry. Check out the latest media coverage featuring Provoke Insights thought leadership, strategy, and market research.

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To book Carly Fink, President and Head of Market Research & Strategy, Provoke Insights for speaking opportunities or media interviews please contact us at [email protected]

February 11th, 2026

Clean Skincare: What the New Ingredient-Aware Consumer Wants Next

February 5th, 2026

Grocery Shoppers Prioritize Local, Freshness, and Health

grocery trends

January 30th, 2026

Shoppers are Rewriting the Rules of Healthy Eating

December 19th, 2025

When Grocery Shoppers Say One Thing but Buy Another – A Qualitative Research Approach to Decoding Clean Eating Contradictions

December 17th, 2025

Spontaneous Shopping: The Psychology of Impulse Buys and How To Inspire Them

November 14th, 2025

Sustainability and The Furniture Industry: What needs to be changed?

progressive grocer

November 12th, 2025

Health, Value, and Authenticity Drive Consumer Choices


October 7th, 2025

Insperity Study Reveals How Effective Managers Can Drive Success and Business Culture


July 15th, 2025


60% of Gen Z prefer to work in hybrid mode: this is how they see employment

July 9th, 2025


Unmanaged Contracts Result in Significant Financial Losses and Undiscovered Business Value

June 30th, 2025

39% of Consumers Plan to Buy More Produce

April 21st, 2025

What Sells Skincare? The Power of Dermatologists vs. The Rise of AI

April 18th, 2025

Grocery Showdown: Why Shoppers Are Calling the Shots in 2025

March, 31st 2025

AI’s benefits, helpfulness, embraced by furniture shoppers, survey finds

March 26th, 2025

Study finds hybrid shopping favored in furniture retail

March 20th, 2025

The Evolution of Skincare Marketing: From Glamour to Authenticity

February 17th, 2025

How US Grocery Purchasing Trends Could Impact the Plant-Based Sector

February 11th, 2025

5 Hidden Wealth Destroyers and How to Avoid Them in 2025

January 21st, 2025

What do Restaurant Guests Expect During the Holiday Season?

January 15th, 2025

Counterfeit Concerns Threaten Consumer Trust

December 4th, 2024

Radio Builds Home Improvement Businesses

December 4th, 2024

Consumers Are Obsessed With Youth

November 12th, 2024

Online or In-Store? Consumers reveal their channels of choice.

July 22nd, 2024

Explore Factors for Planned Produce Purchases vs. Impulse Buys

July 17th, 2024

Revitalising US urban tourism post COVID-19: A Brand Strategy Case Study

July 11th, 2024

President Carly Fink weighs in on Dynamic Pricing for Business Insider

July 11th, 2024

Radio is on the Menu for Restaurants

July 10th, 2024

Walmart Enhances Shopping Experience with Digital Price Tags in US Stores

June 25th, 2024

How Does Dynamic Pricing Affect Retailers?

June 19th, 2024

Can Dynamic Pricing Be Done Right?

May 22nd, 2024

Just how long is the path to purchase for furniture shoppers?

April 15th, 2024

Customer Journey Insights From 2024 Furniture Shopping Trends Study

April 15th, 2024

Who is the Impulse Shopper and How can Businesses Keep the Pulse on Impulsive Consumer Behaviors?

March 18, 2024

What Influences Consumers to Purchase Generic Produce Instead of Brands?

March 13, 2024

DTC Trends That Will Help You Get Noticed

March 11, 2024

Radio On Main Street Podcast

December 20, 2023

Supplements, Stress & CBD in the Wellness Market

December 13, 2023

The Tipping Point Is Now

December 7, 2023

2023: The Year of Conscious Spending Habits

August 30, 2023

Research: Getting To Know Today’s Socially Conscious Consumer

August 30, 2023

Could Dining at Disney World CHANGE Because of This New Trend?

August 09, 2023

AI and sustainability: The opportunity for brands

August 03, 2023

What Advanced Technologies are Companies Utilizing to Enhance Reverse Logistics?

August 03, 2023

Promotions and Loyalty Programs Are Key to Coaxing Diners

July 24, 2023

Americans have high expectations for ads, but don’t always remember them a day later, report says

June 29, 2023

Is the Skincare Industry Recession Proof?

June 29, 2023

How impactful would a recession be on furniture purchasing? New survey sheds some light

March 16, 2023

Legal departments are often slow to respond, internal teams sayLong-term Usage & the CBD Skincare Sector

December 14, 2022

2022 in Review

December 6, 2022

Long-term Usage & the CBD Skincare Sector

December 1, 2022

Skin Care Actives Drive the Market

November, 2022

Shoppers Looking for Budget-Friendly Produce

November 2, 2022

Guests Experiencing Restaurant Inflation

October 31, 2022

When furniture prices rise, how do shoppers respond? New survey has the answers Audience Solution

October 13, 2022

Tegna Introduces First-Party Audience Solution

July 31, 2022

Regional Discrepancies in the Fresh Produce Industry

July 19, 2022

These Technologies Will Engage Your Customers

June 23, 2022

In-House Lawyers Don’t Seem To Grasp That The Business Side Doesn’t Really Trust Them

June 14, 2022

Radio Works to Drive Business and Brand Growth

June 1, 2022

New Skin Care Needs In a Post-Covid World

May 12, 2022

Agencies and Brands Agencies and Brands Promise to ‘Pitch Positive’—Can They Fix What’s Broken?

May 11, 2022

Wake Up Call: Employees ‘Avoid’ In-House Legal, Survey Finds

April 27, 2022

2022: A Year for Adaptation

May 2, 2022

CBD Brands Must Focus on Health Solutions

April 28, 2022

MRM EXCLUSIVE: Eating Habits are Shifting

April 26, 2022

Which way is furniture demand really headed?

April 13, 2022

RAB Partners with Provoke Insights To Research Key Ad Categories

February 2, 2022

Provoke Insights Among Quirk’s 10 Top Brand Research Companies

January 3, 2022

Infographic: Hybrid Workers Are Exercising More and Are Therefore More Optimistic

December 20, 2021

Grocery Brand Equity Study Reveals Fresh Produce Brand Drivers

December 14, 2021

Israel’s Future Meat Hopes to Reel In $32 Million for U.S. Cultivated Meat Production Facility

November 29, 2021

Survey: Jewelry, Watch Purchases Are Up in 2021

October 26, 2021

What Guests Really Think About Tech at the Table and Other Trends

September 30, 2021

Drink Up: RAB Drills Down Into Beverage Category Strategies

July 29, 2021

Post-Pandemic, Radio-Listening Consumers Buy Based on Quality

July 28, 2021

Meet the New Retail Shopper

July 1, 2021

Provoke Insights Rejoins RAB for Retail Shopper Presentation

May 25, 2021

What B2B Companies Use Marketing Agencies For

May 10, 2021

Pandemic Has Created A ‘Newfound Love For The Outdoors.’

May 5, 2021

Reaching the New Outdoors Consumer

May 5, 2021

Health & Wellness & COVID-19

April 30, 2021

What Drives Brand Affinity for B2B Companies?

April 22, 2021

Provoke Insights Joins RAB for ”The Great Outdoors”

April 2021

Why millennials gravitate to new brands in online investing

March 29, 2021

The Importance of Brand in ABM

March 15, 2021

Brands Need Research To Gauge Pandemic-Fueled Consumer Shifts

March 12, 2021

Companies Prioritize Branding Over Sales

March 11, 2021

Here’s How Many Have Been Shopping for Jewelry, Watches

B2B Branding

February 25, 2021

When it comes to brand strategy, B2B marketers are looking outside the box

January 31, 2021

The Behavox Enterprise Conduct and Risk Report

December 8, 2020

Residential furniture industry facts & figures: Infographic

December 3, 2020

14 Top Brand Research Companies in 2020

November 5, 2020

Why B2B Branding Research is Essential

October 24, 2020

Staying Essential During the Pandemic

October 2, 2020

It’s What’s Inside That Counts

September 9, 2020

Global Pandemic Drives Fresh Produce Sales and Improved Eating Habits

August 20, 2020

Buying Online, Drinking at Home

July 27, 2020

Six in 10 US Employees Prefer Working from Home amid Pandemic

July 25, 2020

Cosmetics, Cleaners, Consumers, & Coronavirus

July 24, 2020

COVID-19: Consumer Trends and Where They’ll Go from Here

July 9, 2020

Furniture retailers coax shoppers back with new strategies, sales

June 26, 2020

Survey: Whats the future of shopping for furniture?

May 13, 2020

Five Ways to Innovate a Brand Tracker

January 21, 2020

The Reverse Logistics Landscape

September 24, 2019

New Apttus Report Reveals Risk, Reward of Understanding – Or Neglecting – B2B Buyer Demands in Today’s Digital Economy

September 11, 2019

40% of U.S. Millennials prefer crypto investments in the event of a recession: eToro Survey

July 31, 2019

Jewelry Is About to Get its Own ‘Got Milk’ Ads

July 1, 2019

22 Top Advertising Research Companies 2019

May 23, 2019

NYMRAD’s Q1 State Of The Market Report Arrives

April 8, 2019

eToro survey finds millennials are leading the shift from stocks to crypto

February 19, 2019

New eToro Survey: Nearly Half of Millennials Trust U.S. Stock Market Less Than Crypto

February 13, 2019

The value of B2B brand equity 

December 18, 2018

eToro Survey: 44% of Investors Identify Education as Main Barrier to Crypto Trading

April 23, 2018

Active Listeners, And Advertisers: NYMRAD’s Summer Insights

April 11, 2018

For Most Agencies, Pitch Mode Is Constant, Stressful Too

April 3, 2018

Provoke Insights Survey Reveals Ad Pitch Process Increases Staff Stress by 28%

March 21, 2018

Tomorrow’s Top Marketing and Advertising Techniques: 4 Crucial Lessons

February 21, 2018

Infographic: What Marketers Look for in an Agency

January 30, 2018

New York City Booming

December 14, 2017

And the Survey Says…

December 14, 2017

Jewelers of America Releases 2017 Fine Jewelry Industry Consumer and Retail Market Study

November 19, 2017

‘Tis The Season For Jewelry Stores To Shine And Build Business For Next Year

November 17, 2017

People want solar energy. Here are some stats on why.

June 14, 2017

Apps, a Basic Human Necessity says A10 Networks AIR Survey

May 10, 2017

NY Market Report Says Radio, Brands Thriving In Metro Area.

May 9, 2017

Global Research by A10 Networks Spotlights Importance of Apps in Daily Life and the Potential Behavioral Risks to Personal

February 23, 2017

13 Ways You Can Encourage Your Employees to Be Brand Builders

February 15, 2017

NYMRAD Issues 2nd Half 2016 State of Market Report

February 15, 2017

Love of New York Radio Grew by Leaps and Bounds in 2016

November 25, 2016

Why your app could fail before you launch- and how to avoid the crash

July 28, 2016

Top of Mind: 7 Ways to Boost Self-Motivation

July 15, 2016

Top of Mind: 6 Undeniable Benefits of Being Your Own Boss

June 1, 2016

11 Ways to Know if the Customer Niche You’ve Chosen is Too Small

May 2, 2016

Retail, Political, Auto—Ripe for NY Radio Ad Sales.

February 19, 2016

NYMRAD Issues Q4 2015 State of the Market Report

January 25, 2016

Six Free Tools To Strengthen Competitive Advantage

December 16, 2015

New Ad Opportunities For Radio To Sell a NY Minute.

July 21, 2015

Is web developer the best career choice ever?

July 14, 2015

Surprise! This Career is One of the Happiest Around

June 11, 2015

Trends | Happy Workers

May 28, 2015

The happiest job in America pays $150,000 a year

May 1, 2015

Why it’s never too late to become a web developer

May 1, 2015

Rise from the rough: The growing demands on the brown diamond market

February 1, 2015

Why content marketing is facing a shortage of qualified staff

August 28, 2014

Buy this Book. Win More Pitches (Mentioned in Book)

December 15, 2013

Half of Advertising Agency Staff Hates Pitching.

December 13, 2013

47% of Ad Agencies Hate the New Business Pitch Process.