Israel’s Future Meat Hopes to Reel In $32 Million for U.S. Cultivated Meat Production Facility – Green Queen
16 Dec 2021

Provoke Insights’ research for Future Meat, an Israeli cultivated meat brand, is featured in Green Queen.

In 2021, we conducted market potential and target audience development research for the start-up brand. The standout findings include:

  • 50% of American consumers are dieting consciously 
  • One in three Americans plan to add cultivated meat to their diet

Cultivated meat is real animal meat down to its very cells, but no animals are killed to produce it. Future Meat is an innovator in the cultivated meat space and continues to push the boundaries as government approval for consumers approaches.

Survey: Jewelry, Watch Purchases Are Up in 2021 – National Jeweler
01 Dec 2021

Provoke Insights’ freshly published research on jewelry and watch trends is featured in National Jeweler

In September 2021, Provoke Insights launched a survey amongst 1,504 Americans. The study aimed to identify key trends in several different industries, including jewelry, as well as break out said trends by several demographics.

The standout findings include:

  • Luxury jewelry and watch purchases are up from early 2021
  • 7% of Americans purchased a watch in the last month (+3%)
  • Luxury purchasers enjoy taking time to peruse items while they purchase (61%)
  • Women are wearing less jewelry than they were pre-pandemic, but this number continues to increase

Overall, Americans are still rebounding from their casual, stay-at-home attire. Head to National Jewelers for a more detailed summary of the data.

What Guests Really Think About Tech at the Table and Other Trends – Modern Restaurant Management Magazine
02 Nov 2021

Provoke Insights’ ground-breaking research on restaurant trends is featured in Modern Restaurant Management magazine

In September 2021, Provoke Insights launched a survey amongst 1,504 Americans. The study aimed to identify key trends in several different industries, including restaurants, as well as break out said trends by several demographics.

The standout findings include:

  • 17% of Americans believe that QR codes, a touchless replacement for menus, significantly worsen their dining experience
  • One-third of Americans plan to celebrate a winter holiday (Christmas, Hanukkah, etc.) at a restaurant
  • Half of Americans are still concerned about eating at restaurants due to COVID-19

Overall, Americans are mixed on eating at establishments again. Head to Modern Restaurant Management for a more detailed summary of the data.

Drink Up: RAB Drills Down Into Beverage Category Strategies – InsideRadio
06 Oct 2021

Provoke Insights president Carly Fink presented unique consumer insights on retail shopping at RAB’s webinar on the beverage purchaser. 

Radio is a great way to reach both alcoholic & non-alcoholic drinkers.

It was also found that alcoholic beverage purchasers, in particular, have different habits, attitudes, and demographics than the general population:

  • 30% believe that customer service has worsened since the pandemic began
  • 57% observe that fewer products are available
  • Millennials are far more likely to purchase wine online

Brands should turn to the radio to connect with local customers. With the growing number of craft breweries, local wineries, and hometown distilleries, alcohol brands have ample opportunities. As the non-alcoholic beverage consumer is similar to the general population, these brands also have ample opportunities.

Post-Pandemic, Radio-Listening Consumers Buy Based on Quality – InsideRadio
29 Jul 2021

Provoke Insights president Carly Fink presented unique consumer insights on retail shopping at RAB’s webinar, “Meet the New Retail Shopper.”

It is no surprise that the COVID-19 pandemic has radically shifted consumer habits. These changes include a renewed shift to online shopping.

  • 80% of consumers prefer purchasing online rather than in-store.
  • Consumers prefer purchasing in-person when it comes to cleaning supplies (a pandemic must) and personal care products.
  • eCommerce shoppers hold quality as the most important aspect, rather than price or brand.

eCommerce appears to be growing post-pandemic. Brands should continue to adopt online shopping, as consumers are more comfortable than ever with eCommerce. Though people are returning to stores for their shopping needs, in-person shopping likely will not return to pre-pandemic levels. 

Provoke Insights Rejoins RAB for Retail Shopper Presentation – Radio+Television Business Report
01 Jul 2021

Provoke Insights president, Carly Fink, will be rejoining the Radio Advertising Bureau for a live presentation on retail consumer insights.

The session is ideal for those interested in retail trends, in addition to broadcasters planning campaigns for key events later in the year, like the back-to-school and holiday seasons. 

Though most COVID-19 restrictions have been lifted, buying behaviors have changed. This presentation will examine the extent and effect of these consumer shifts and help brands prepare for such adjustments.

Register at the link above. The presentation is free for RAB members and will be available for on-demand viewing. 

What B2B Firms Use Marketing Agencies For – MarketingProfs
25 May 2021

Provoke Insights’ research on B2B companies is featured in MarketingProfs, a hub for business and marketing education.

The article discusses the results from Provoke Insights’ 2021 B2B study, which began in mid-January 2021. The project sought to gather and analyze information on the marketing initiatives of B2B, B2C, and B2B-B2C hybrid companies. 

The standout findings include:

  • 23% of B2B professionals turn to outside marketing agencies for SEM and SEO purposes
  • 21% of B2B professionals commission social media agencies for social media marketing
  • B2B firms are more likely to use tradeshow marketing than B2C companies
  • B2C companies are more likely to use TV commercials than B2B companies

Marketing professionals, B2B professionals, and the general population looking to better understand marketing initiatives may find this particularly interesting.

This research is part of an in-house research study conducted by Provoke Insights in 19 different industries including Banking/Investing, Clothing, Hospitality/Tourism, and the Outdoors. Download Provoke Insights’ complimentary Brand Equity 2021 report here for newly-published insights on B2B, B2C, and dozens of other industries.

Provoke Insights: Pandemic Has Created A ‘Newfound Love For The Outdoors.’
10 May 2021

Inside Radio reports on a webinar delivered by Carly Fink and Rachael Ryan of Provoke Insights

In this article, Inside Radio reports on findings presented by Provoke Insights founder, Carly Fink, and Associate DIrector of Research and Strategy, Rachael Ryan. The webinar discussing outdoor consumers was presented on May 5, 2021 as part of Radio Advertising Bureau’s Business Accelerated initiative.

Inside Radio discuses how Provoke Insights’ research shows a newfound love for the great outdoors over the past year.