Provoke Insights is excited to share that we have been featured as one of the Top Brand Research Companies by Quirk’s Media.

Quirk’s is an expert in market research and has recognized Provoke Insights for having the tools and expertise necessary to develop winning brand strategies. We are honored to be among the top 10 companies named by Quirk’s for their innovation and skills.

Provoke Insights’ market research focuses on three areas: branding, advertising, and content marketing initiatives. Therefore, we feel fortunate to be highlighted as a top brand research company this year.

If you are interested in conducting research for your brand, please do not hesitate to reach out to Provoke Insights. We work with a diverse range of clients and collaborate with brands to create strategic research plans tailored to their needs.

Thank you again to Quirk’s for this recognition. We look forward to continuing our brand research in 2022 and beyond.

Provoke Insights’ research on fitness and exercise trends is featured in Adweek’s first issue of 2022.

In September 2021, Provoke Insights launched a survey amongst 1,504 Americans. The study aimed to identify key trends in several spaces, including fitness and exercise, and break out said trends by several demographics. One such break is those who work in a hybrid setting.

The standout findings include:

• 22% of Americans say they are working out more than they did before the pandemic
• Those who are more optimistic tend to work out more
• One-fifth of Americans believe that working out virtually (e.g., Zoom, Peloton) is as good as going to the gym

Overall, Americans are exercising more, especially those who work from home.

Provoke Insights’ freshly published research on produce trends is featured in Produce Business’s November issue. Head to page 14 to view the article.

In September 2021, Provoke Insights launched a survey amongst 1,504 Americans. The study aimed to identify key trends in several different industries, including fresh produce, and break out said trends by several demographics.

The standout findings include:

• Almost half of grocery shoppers purchase produce every few days. 
• 64% of these shoppers are looking for freshness, followed by brand name and price
• Unaided awareness of produce brands is low, with about half of shoppers unable to conjure a name. Dole (29%), followed by Chiquita (6%) and Del Monte (4%), top the unaided brand awareness chart.

Overall, Americans are purchasing fresh produce more than ever. In 2022, fresh fruit and vegetable brands should focus their marketing strategy on freshness, which is the key attribute most shoppers are looking for.

Provoke Insights’ research for Future Meat, an Israeli cultivated meat brand, is featured in Green Queen.

In 2021, we conducted a multi-phase market research study to assess the brand’s market potential for a meat alternative. The research helped define the brand’s target audience. The research for Future Meat provided critical insights as it prepared for U.S. expansion.

Key findings include:

•50% of American consumers are consciously dieting

•1 in 3 plan to add cultivated meat to their diet

This vegan research trend points to a growing openness toward ethical, sustainable food alternatives. Cultivated meat—real meat grown from animal cells without harming animals—is gaining traction as brands like Future Meat scale production and await U.S. regulatory approval.

Future Meat has already opened the world’s first large-scale cultivated meat facility in Israel, capable of producing 5,000 hamburgers daily. A U.S.-based facility is now in the works.

The research surveyed over 2,000 adults living in coastal U.S. states, aged 18–50, with a household income above $45K. The insights helped Future Meat better understand how to introduce cultivated meat to health-conscious and eco-aware consumers.

Want to stay ahead of vegan research trends and innovations reshaping the grocery aisle?

Want to explore the latest grocery trends research? Check out Provoke Insights latest study here. 

Provoke Insights’ freshly published research on jewelry and watch trends is featured in National Jeweler. 

The research, launched in September 2021, surveyed 1,504 Americans to identify emerging trends across several industries, with a spotlight on jewelry and watches. The jewelry trends research provide valuable guidance for retailers and marketers looking to understand how consumer preferences are shifting in the post-pandemic world.

One of the key takeaways is that luxury jewelry and watch purchases are on the rise. In fact, 7% of Americans reported purchasing a watch within the past month—a 3% increase from earlier in 2021. This signals a rebound in luxury spending as consumers return to more formal and style-conscious routines.

Interestingly, while many women scaled back their jewelry usage during the pandemic, the trend is now reversing. The number of women wearing jewelry is steadily increasing as social activities resume and fashion-forward routines return.

Another important insight from the study is that 61% of luxury purchasers enjoy taking their time during the buying process. This emphasizes the importance of experience-driven retail strategies—both in-store and online—when targeting high-end shoppers.

The jewelry trends research suggests that consumers are still shifting away from the ultra-casual, stay-at-home fashion mindset of the pandemic. As daily routines normalize, jewelry and watch purchases are regaining traction as symbols of self-expression and celebration.

To see more detailed findings and demographic breakouts, check out the full article on National Jeweler. And to explore insights across other categories, visit the latest research reports at Provoke Insights.

Provoke Insights’ ground-breaking research on restaurant trends is featured in Modern Restaurant Management magazine. 

In September 2021, Provoke Insights launched a survey amongst 1,504 Americans. The study aimed to identify key trends in several different industries, including restaurants, as well as break out said trends by several demographics.

The standout findings include:

• 17% of Americans believe that QR codes, a touchless replacement for menus, significantly worsen their dining experience
• One-third of Americans plan to celebrate a winter holiday (Christmas, Hanukkah, etc.) at a restaurant
• Half of Americans are still concerned about eating at restaurants due to COVID-19

Overall, Americans are mixed on eating at establishments again. Head to Modern Restaurant Management for a more detailed summary of the data.

Provoke Insights president Carly Fink presented unique consumer insights on retail shopping at RAB’s webinar on the beverage purchaser. 

Radio is a great way to reach both alcoholic & non-alcoholic drinkers.

It was also found that alcoholic beverage purchasers, in particular, have different habits, attitudes, and demographics than the general population:

• 30% believe that customer service has worsened since the pandemic began
• 57% observe that fewer products are available
• Millennials are far more likely to purchase wine online

Brands should turn to the radio to connect with local customers. With the growing number of craft breweries, local wineries, and hometown distilleries, alcohol brands have ample opportunities. As the non-alcoholic beverage consumer is similar to the general population, these brands also have ample opportunities.

Provoke Insights president Carly Fink presented unique consumer insights on retail shopping at RAB’s webinar, “Meet the New Retail Shopper.”

It is no surprise that the COVID-19 pandemic has radically shifted consumer habits. These changes include a renewed shift to online shopping.

• 80% of consumers prefer purchasing online rather than in-store.
• Consumers prefer purchasing in-person when it comes to cleaning supplies (a pandemic must) and personal care products.
• eCommerce shoppers hold quality as the most important aspect, rather than price or brand.

eCommerce appears to be growing post-pandemic. Brands should continue to adopt online shopping, as consumers are more comfortable than ever with eCommerce. Though people are returning to stores for their shopping needs, in-person shopping likely will not return to pre-pandemic levels. 

Radio Matters includes research from Provoke Insights in reporting on new retail trends.

In this blog post, Radio Matters explores how consumer behaviors and preferences have shifted, particularly during 2020 and 2021. With changing lifestyles, new health concerns, and an increasing reliance on convenience, a new retail shopper has emerged.

According to Provoke Insights’ 2021 Trends research, shopping behavior underwent dramatic changes due to pandemic restrictions and evolving consumer priorities. While many retail locations have reopened, over half of Americans still express concern about shopping in-store. In fact, 44% now prefer to shop online—a clear sign that convenience and safety remain key decision drivers.

That said, nearly one-fifth of consumers are excited to return to in-store shopping, showing that hybrid shopping behaviors are becoming the norm. Interestingly, 78% say the internet takes the hassle out of shopping, highlighting why online habits are here to stay.

Different product categories also saw fluctuations. Furniture and home office supplies spiked in 2020, but they’re expected to decrease. In contrast, personal care and grocery purchases are set to rise.

While shopping platforms differ, buying behaviors remain similar in certain categories. For example, online and in-store shoppers show comparable habits when purchasing clothing, vitamins, and footwear. However, online shoppers tend to be younger, full-time employed, and have higher incomes.

When it comes to choosing brands, consumers focus on quality first, then price and trust—key insights for marketers adapting to retail shopper trends.

Radio remains a valuable advertising channel in this landscape. It aligns with the new retail shopper through its reach, trust, and ability to drive engagement.

Check our our 2021 trends research here.

Provoke Insights trends research covers 20 different industries!  Check out which report is relevant to you.  

Provoke Insights president, Carly Fink, will be rejoining the Radio Advertising Bureau for a live presentation on retail consumer insights.

The sessi

This live session will offer exclusive insights into how consumer behavior has evolved—and what it means for upcoming campaigns.

The presentation, titled “Meet the New Retail Shopper,” is designed for broadcasters and marketers preparing for key retail moments like the back-to-school and holiday seasons. Attendees will gain valuable strategies to support clients in adjusting to today’s ever-changing retail landscape.

While most COVID-19 restrictions have been lifted, consumers are not returning to their 2019 shopping habits. This retail shopper presentation will explore how these shifts are impacting where, how, and why people shop—and how businesses can adapt.

From omnichannel shopping to price sensitivity and new buying motivators, Carly Fink will share data-backed trends and actionable takeaways to help brands and advertisers connect more effectively with modern consumers.

The event takes place live on Wednesday, July 28 at 1PM ET / 10AM PT and is free for all RAB members. Can’t make it live? No problem. The session will also be available on-demand.

Register now to reserve your spot and stay ahead of this year’s retail trends.

on is ideal for those interested in retail trends, in addition to broadcasters planning campaigns for key events later in the year, like the back-to-school and holiday seasons. 

Though most COVID-19 restrictions have been lifted, buying behaviors have changed. This presentation will examine the extent and effect of these consumer shifts and help brands prepare for such adjustments.

Register at the link above. The presentation is free for RAB members and will be available for on-demand viewing. 

Want to learn about the biggest trends that impacted 2021.  Check our Provoke Insights consumer trends reports here.

Provoke Insights’ research on B2B companies is featured in MarketingProfs, a hub for business and marketing education.

The article discusses the results from Provoke Insights’ 2021 B2B study, which began in mid-January 2021. The project sought to gather and analyze information on the marketing initiatives of B2B, B2C, and B2B-B2C hybrid companies. 

The standout findings include:

• 23% of B2B professionals turn to outside marketing agencies for SEM and SEO purposes
• 21% of B2B professionals commission social media agencies for social media marketing
• B2B firms are more likely to use tradeshow marketing than B2C companies
• B2C companies are more likely to use TV commercials than B2B companies

Marketing professionals, B2B professionals, and the general population looking to better understand marketing initiatives may find this particularly interesting.

This research is part of an in-house research study conducted by Provoke Insights in 19 different industries including Banking/Investing, Clothing, Hospitality/Tourism, and the Outdoors. Download Provoke Insights’ complimentary Brand Equity 2021 report here for newly-published insights on B2B, B2C, and dozens of other industries.

Inside Radio reports on a webinar delivered by Carly Fink and Rachael Ryan of Provoke Insights

Inside Radio recently reported on insights presented by Provoke Insights founder, Carly Fink, and Associate Director of Research and Strategy, Rachael Ryan. Their findings were shared during a thought-provoking webinar held on May 5, 2021, as part of the Radio Advertising Bureau’s Business Accelerated initiative, which aims to help the radio industry adapt and grow in a rapidly changing world. The research looks at radio and outdoors research.

This timely study explores how consumers have developed a newfound love for spending time outside over the past year. Inside Radio discusses how Provoke Insights’ research highlights a significant surge in outdoor activities, as more people seek fresh air, open spaces, and a mental break from daily routines altered by the pandemic. This shift has not only influenced consumer behaviors but has also impacted how and when people tune in to radio, making it an essential medium that accompanies listeners on hikes, park visits, and outdoor adventures.

The presentation showcased how brands and advertisers can benefit from understanding this evolving outdoor audience. As consumers spend more time away from home, radio remains a powerful and portable channel for delivering content and advertisements that resonate with people on the move. Carly Fink and Rachael Ryan provided valuable insights on how advertisers can tailor their messaging to align with the interests and lifestyles of outdoor enthusiasts, maximizing the effectiveness of their campaigns.

By delivering robust data and strategic takeaways, Provoke Insights’ research emphasizes the importance of staying attuned to changing consumer patterns. The webinar underscored that pairing solid research with the unique reach of radio equips marketers to craft relevant, timely messages that capture attention wherever audiences go. This collaboration between research and radio ensures brands stay connected to consumers who have embraced the great outdoors more than ever before, strengthening engagement and driving results in an evolving market landscape.

Want to learn more about outdoor trends? Check out radio and outdoors research here.

Provoke Insights’ research outdoor and radio featured in RAB’s Radio Matters Blog.

Provoke Insights’ findings on Outdoors and Radio are featured in the Radio Advertising Bureau’s Radio Matters Blog, giving brands valuable information about the growth of the outdoor consumer. Outdoors and Radio together reveal how Americans have rediscovered nature and how this trend connects to radio listening.

Over the past year, Americans have changed how they spend their free time. Many turned to nature for fresh air, exercise, and a break from daily stress. According to Provoke Insights’ research, 60 percent of Americans now spend more time outdoors than before the pandemic. From neighborhood walks to biking and hiking, outdoor activities have become a regular part of life for millions.

The research shows that outdoor hobbies have grown dramatically. Bicycling is up by 36 percent. Day hiking has increased by 35 percent. Camping and glamping grew by 19 percent. Birdwatching rose by 35 percent. These activities attract different types of people: more than half of bird watchers, campers, and hikers are women, while men are more likely to bike, grill, and fish. The Outdoors and Radio insights help brands target these groups with the right messages.

Along with more outdoor activity, spending has also increased. Sixteen percent of Americans are buying more outdoor clothing and gear. Provoke Insights’ data shows these shoppers are careful with money, value quality, and prefer sustainable products. They spend time researching before buying and stay loyal to trusted brands.

The research highlights that radio is still a key part of this lifestyle. Sixty-eight percent of people spending more time outside listen to AM/FM radio. Radio reaches outdoor shoppers wherever they go. Eighty-eight percent who shopped at sporting goods stores in the past quarter listen to radio. Eighty-eight percent of fishing fans, eighty-seven percent of cyclists, and eighty-five percent of hikers enjoy radio while outdoors.

These numbers prove that radio is the perfect mobile medium for reaching people who love the outdoors. Brands can connect with this audience as they hike, camp, or ride, guided by insights from the  research.

Provoke Insights’  findings show that the outdoor trend is here to stay. These consumers will keep exploring nature and buying gear to match their active lifestyles. Smart brands use Outdoors and Radio data to build messages that resonate. Combining research with radio helps advertisers reach this valuable and growing group effectively.

For more insights and custom research, visit Provoke Insights and see the latest Outdoors and Radio trends to keep up with changing consumer behaviors.

Provoke Insights’ research on consumer trends is featured in Happi, a media company devoted to covering the global personal care.

This article uses research from various companies to show how consumers are turning various self care methods during the pandemic. It uses the Provoke Insights Brand Equity 2021 survey to show the public’s attitudes towards the return of in-person stores, top beauty brands, and more.

Happi also quotes Carly Fink, president and founder of Provoke Insights, on issues surrounding traditional shopping malls and the eventual return to in-person offices. Carly is also quoted in noting current trends in health and beauty products.

Provoke Insights’ research on B2B companies is featured in Marketing Charts, an online hub for marketing data, graphics, and analysis. 

The article details the results from Provoke’s recent Brand Equity 2021 survey, which sought to track and project brand drivers for innovation, equity, and affinity for 19 industries including the B2B landscape. 

After surveying 200 B2B professionals, the results on what builds brand affinity are in:

• Brand trust (23%) and customer service (23%) are the top most important attributes
• Price (14%), innovation (11%), and product uniqueness (10%) are also, respectively, strong influences of brand affinity

Marketing Charts’ article also reports on other measures from Provoke Insights’ B2B Brand Equity study. For example, for B2B brands that do measure brand equity, the top three measurements used by companies are

1. Sales revenue (41%)
2. Qualitative research (23%)
3. Quantitative research (20%)

As evidenced by Marketing Chart’s new article on B2B branding, B2B marketing is a growing sector of research. As more B2B companies take note of important measures like brand affinity, brand equity, and brand innovation, other B2B companies looking to retain their customers and better understand the industry should take particular note of this research. Download Provoke Insights’ complimentary Brand Equity 2021 report here for newly-published insights on B2B and 18 other industries.