14 Apr 2022
RAB and Provoke Insights Launch Radio-Focused Research Partnership
Provoke Insights and RAB partner to conduct radio-focused research, shared by All Access.
The research on consumer sentiment and behavior will be presented on a quarterly basis. It aims to give advertisers an understanding of radio’s role in shopping behaviors and the value of radio-listening consumers. The joint effort will first be presented at the NAB show on April 24 in a session, “VBR – The Valued Business of Retail.”