We are looking back on 2020’s most popular blog posts on Provoke Insights’ website. During this unprecedented year, what were the articles that stood out the most? What did people want to read about regarding brand strategy, advertising research, and content marketing research? Read the article to see all the winners!
Fourth Place: Significant Differences Calculator
Provoke Insights developed a proprietary tool in 2019 – the tool was popular last year but gained even more traction in 2020. Our tool runs two proportion Z-tests, by taking sample size, and percentages into account and it allows users to test tables of proportions against each other, as well as download the results.
Significant differences are important when it comes to quantitative data, and it has been a pleasure to create and promote a tool of our own instead of relying on third-party software.
To learn more about the tool, click here.
Third Place: Sampling: the Importance of Good Sample
The third most popular blog was about survey sample. You can never underestimate the importance of high-quality sample. There are many ways research can go wrong, and bad sample means your research may sway you in the wrong direction.
The sample is a critical component of accurate research. If the sample size is too small, not cleaned, biased, or of low quality, your research could become erroneous. Read the blog to understand exactly how to ensure that the research will provide actionable insights by guaranteeing precise responses.
Runner Up: The Marketing Strategies for the Alpha Generation
The Alpha generations may have only a faint memory of the pandemic as many are only a few years old. However, living a year of your childhood through a pandemic is unlike any other generation’s experience. This young generation’s needs, wants, and attitudes are unique, and therefore marketers need to react accordingly.
This article discusses the marketing strategies to [plan for Generation Alpha. Provoke Insights has studied this generation further. You can read the other articles about Alpha too:
Winner: The Pros and Cons of In-depth Interviews
Interestingly, the top read blog was about a popular remote research methodology – in-depth interviews. When it comes to research methodologies, many brands turned to what can be done remotely this year. In-person interviews and focus groups have been off the table since March. We had a 30-focus group research project transferred from in-person to online at the last minute in March.
With the global pandemic, everyone is more accustomed to web conferencing tools than ever before. It is advantageous for brands, as it is less expensive to conduct focus groups on Zoom (rather than in-person or on a focus group software), and participants have a much easier time joining and taking part.
To learn more about online qualitative methodologies, read this blog:
Online Focus Group research Software vs. Web Conferencing Tools
That is it for the top four blogs of 2020. A year unlike any other. We are looking forward to seeing what 2021 brings us. Wishing you and yours a wonderful holiday season and a healthy New Year!
If your company is interested in learning more about the methodologies and specialties discussed here or wants to understand our market research capabilities, please reach out to [email protected], and we will be happy to schedule a call to discuss the research objectives with you.
In addition, check out Provoke Insights research services here.
Want to read more from Provoke Insights? Find some more blog posts linked below:
- 2021 Marketing Trends
- Thinking About Conducting Market Research? Here’s a Checklist to Find a Research Provider
- DIY Market Research vs. Hiring a Specialist
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