Modern Restaurant Management partnered with Provoke Insights to discuss the research results of our Fall 2024/Winter 2025 trends report about findings in the restaurant industry. The research explores how restaurant operators must embrace menu and technological innovations to meet evolving guest expectations during the holiday season.  Check out the full article here.

Some insights from the article are:

Happi partnered with Provoke president, Carly Fink to discuss the research results of our Fall 2024/Winter 2025 trends report
explores the impact of counterfeiting on the beauty and skincare industry and how it shapes consumer behavior. The research highlights the challenges posed by counterfeit goods, particularly as digital platforms like e-commerce and social media enable their spread. These issues threaten consumer trust and brand reputation, making it harder for the industry to thrive. Check out the full article here.

• 41% of consumers are aware of counterfeit beauty products, while only 36% recognize counterfeit skincare items.
• Consumers associate counterfeits more with apparel (61%) and luxury goods (58%) than with beauty or skincare.
• 68% of those concerned with aging’s effects on appearance purchase skincare products, while 59% buy vitamins and 53% buy beauty items.
• Less than 25% of consumers identify e-commerce and social media as major sources of counterfeit goods, with most still linking them to street vendors (38%).