As the holiday season approaches, restaurant operators must rethink how they meet growing guest expectations—especially when it comes to technology. According to the Fall/Winter Trend Report by Provoke Insights in partnership with Modern Restaurant Management (MRM), technology is no longer just a perk—it’s a necessity.

From mobile ordering and pay-at-table systems to QR code menus and AI-powered personalization, today’s restaurants want seamless technology integration. These trends are especially pronounced among Millennials, Gen Z, urbanites, and affluent consumers. “Technology will continue to reshape the dining landscape as we approach 2025,” says Carly Fink, President of Provoke Insights. “Restaurants that innovate now will be better positioned to attract key demographics this season.”

The study, based on a 15-minute survey of over 1,500 Americans, also found that nearly half of the population plans to dine out for the holidays, with the majority gathering with family or friends. A quarter of respondents are even organizing corporate holiday events at restaurants—making it essential for operators to deliver standout service and smooth reservation processes.

This article in MRM provides crucial 2025 holiday dining insights into what drives guest decisions today and how restaurants can stay competitive in a tech-forward era.

Provoke Insights will also be launching its Summer 2025 Trend Report, featuring fresh data across multiple industries, including restaurants, grocery, high-net-worth individuals, and more. The new report offers brands a forward-looking view into evolving consumer expectations and opportunities for innovation.

Read the article in Modern Restaurant Management to get a first look at the 2025 holiday dining insights.

How Research Evaluates Skincare Product Concerns

Happi partnered with Carly Fink, president of Provoke Insights, to share findings from the Fall 2024/Winter 2025 trends report. The skincare trends research explores how counterfeit concerns threaten consumer trust. Click here to read the full article.

As fake products continue to spread across digital platforms like e-commerce sites and social media, the risk to consumer confidence grows. These counterfeit skincare products threaten consumer trust . As a result, making it increasingly difficult for beauty and skincare brands to maintain their reputations and customer loyalty.

According to the study, 41% of consumers are aware of counterfeit beauty products. However, only 36% recognize fake skincare items. Interestingly, consumers associate counterfeits more often with apparel (61%) and luxury goods (58%) than with beauty or skincare. This suggests a lack of awareness around fakes in this space.

Among consumers concerned with aging, product choices are heavily influenced by trust. The research found that 68% of those worried about aging’s effects on appearance purchase skincare products, 59% buy vitamins, and 53% buy beauty items. For these consumers, product authenticity is essential.

However, fewer than 25% of consumers identify e-commerce or social media as major sources of counterfeit goods. Most still associate counterfeit products with street vendors (38%), even though digital shopping is now a key source of fake beauty and skincare items.

As a result, this gap in awareness can be problematic. As counterfeit skincare product concerns threaten consumer trust, brands must educate consumers and promote product authenticity through transparency, packaging, and messaging.

Provoke Insights’ skincare trends research makes it clear: brands need to take proactive steps to protect their reputation, maintain customer confidence, and ensure long-term success.

Wan more skincare trends research and learn more about counterfeit skincare fears? Check out our latest market research deck here.