ConsUMer Trends
Summer 2025 Trends Research
Artificial Intelligence is changing how people shop, browse, and connect with brands. In our 2025 trends research, we uncover what consumers really think about AI tools and personalized ads. Which features excite them—and which raise concerns?
Spoiler alert: Consumers are curious—but cautious. They want convenience, speed, and personalization. But only when it feels right for them.
In our monumental 10th wave of bi-annual consumer trends research, Provoke Insights, a full service market research firm, surveyed 1,500 Americans to uncover how AI is reshaping consumer behavior across 15 major industries—from apparel and beauty to auto, travel, furniture, and more.
Our Summer 2025 consumer trends research deliver the most up-to-date insights on:
- AI’s impact on shopping behavior
- Evolving consumer expectations
- Brand loyalty in a fast-changing market
- Industry-specific trends that matter most
Don’t just guess what your audience wants—know it.
Please credit Provoke Insights with a hyperlink when sharing this data. When reposting, use the following:
“This research is the property of Provoke Insights – a full-service market research and brand consultancy firm.”
AI and Fashion
Smart Shopping for Groceries
Category Comparison: AI Trustworthiness
Consumers are more inclined to trust AI for recommendations related to electronics, home improvement, and travel.
Have questions or need help applying these insights? Connect with our team—we’re here to help your brand grow. Learn more about our research services.