Provoke Insights president Carly Fink presented unique consumer insights on retail shopping at RAB’s webinar on the beverage purchaser. 

Radio is a great way to reach both alcoholic & non-alcoholic drinkers.

It was also found that alcoholic beverage purchasers, in particular, have different habits, attitudes, and demographics than the general population:

• 30% believe that customer service has worsened since the pandemic began
• 57% observe that fewer products are available
• Millennials are far more likely to purchase wine online

Brands should turn to the radio to connect with local customers. With the growing number of craft breweries, local wineries, and hometown distilleries, alcohol brands have ample opportunities. As the non-alcoholic beverage consumer is similar to the general population, these brands also have ample opportunities.

Provoke Insights president Carly Fink presented unique consumer insights on retail shopping at RAB’s webinar, “Meet the New Retail Shopper.”

It is no surprise that the COVID-19 pandemic has radically shifted consumer habits. These changes include a renewed shift to online shopping.

• 80% of consumers prefer purchasing online rather than in-store.
• Consumers prefer purchasing in-person when it comes to cleaning supplies (a pandemic must) and personal care products.
• eCommerce shoppers hold quality as the most important aspect, rather than price or brand.

eCommerce appears to be growing post-pandemic. Brands should continue to adopt online shopping, as consumers are more comfortable than ever with eCommerce. Though people are returning to stores for their shopping needs, in-person shopping likely will not return to pre-pandemic levels. 

Radio Matters includes research from Provoke Insights in reporting on new retail trends.

In this blog post. Radio Matters delves into changes in consumer trends and behaviors in 2020 and 2021. The article addresses consumers’ preference to continue shopping online out of convenience and due to continuing concerns regarding COVID-19.

The blog post includes research from Provoke Insights 2021 Trends research.

Provoke Insights president, Carly Fink, will be rejoining the Radio Advertising Bureau for a live presentation on retail consumer insights.

The session is ideal for those interested in retail trends, in addition to broadcasters planning campaigns for key events later in the year, like the back-to-school and holiday seasons. 

Though most COVID-19 restrictions have been lifted, buying behaviors have changed. This presentation will examine the extent and effect of these consumer shifts and help brands prepare for such adjustments.

Register at the link above. The presentation is free for RAB members and will be available for on-demand viewing. 

Provoke Insights’ research on B2B companies is featured in MarketingProfs, a hub for business and marketing education.

The article discusses the results from Provoke Insights’ 2021 B2B study, which began in mid-January 2021. The project sought to gather and analyze information on the marketing initiatives of B2B, B2C, and B2B-B2C hybrid companies. 

The standout findings include:

• 23% of B2B professionals turn to outside marketing agencies for SEM and SEO purposes
• 21% of B2B professionals commission social media agencies for social media marketing
• B2B firms are more likely to use tradeshow marketing than B2C companies
• B2C companies are more likely to use TV commercials than B2B companies

Marketing professionals, B2B professionals, and the general population looking to better understand marketing initiatives may find this particularly interesting.

This research is part of an in-house research study conducted by Provoke Insights in 19 different industries including Banking/Investing, Clothing, Hospitality/Tourism, and the Outdoors. Download Provoke Insights’ complimentary Brand Equity 2021 report here for newly-published insights on B2B, B2C, and dozens of other industries.

Inside Radio reports on a webinar delivered by Carly Fink and Rachael Ryan of Provoke Insights

In this article, Inside Radio reports on findings presented by Provoke Insights founder, Carly Fink, and Associate DIrector of Research and Strategy, Rachael Ryan. The webinar discussing outdoor consumers was presented on May 5, 2021 as part of Radio Advertising Bureau’s Business Accelerated initiative.

Inside Radio discuses how Provoke Insights’ research shows a newfound love for the great outdoors over the past year.

Provoke Insights’ research outdoor consumerism is featured in RAB’s Radio Matters Blog.

Radio Matters Blog’s article discusses how Americans have rediscovered the great outdoors over the past year. The article uses information Provoke Insight’s 2020 research on consumer trends 2021 research on brand equity to show changes that have created a brand new outdoor consumer.

Provoke Insights’ research on consumer trends is featured in Happi, a media company devoted to covering the global personal care.

This article uses research from various companies to show how consumers are turning various self care methods during the pandemic. It uses the Provoke Insights Brand Equity 2021 survey to show the public’s attitudes towards the return of in-person stores, top beauty brands, and more.

Happi also quotes Carly Fink, president and founder of Provoke Insights, on issues surrounding traditional shopping malls and the eventual return to in-person offices. Carly is also quoted in noting current trends in health and beauty products.

Provoke Insights’ research on B2B companies is featured in Marketing Charts, an online hub for marketing data, graphics, and analysis. 

The article details the results from Provoke’s recent Brand Equity 2021 survey, which sought to track and project brand drivers for innovation, equity, and affinity for 19 industries including the B2B landscape. 

After surveying 200 B2B professionals, the results on what builds brand affinity are in:

• Brand trust (23%) and customer service (23%) are the top most important attributes
• Price (14%), innovation (11%), and product uniqueness (10%) are also, respectively, strong influences of brand affinity

Marketing Charts’ article also reports on other measures from Provoke Insights’ B2B Brand Equity study. For example, for B2B brands that do measure brand equity, the top three measurements used by companies are

1. Sales revenue (41%)
2. Qualitative research (23%)
3. Quantitative research (20%)

As evidenced by Marketing Chart’s new article on B2B branding, B2B marketing is a growing sector of research. As more B2B companies take note of important measures like brand affinity, brand equity, and brand innovation, other B2B companies looking to retain their customers and better understand the industry should take particular note of this research. Download Provoke Insights’ complimentary Brand Equity 2021 report here for newly-published insights on B2B and 18 other industries.

Carly Fink and Rachael Ryan will be presenting as part of RAB’s Business Accelerated initiative.

More people are participating in outdoor activities. Learn about these behaviors and changes and their impact on media and ad initiatives for the outdoor category. The session will take place at 12PM CT/1PM EST on Wednesday, May 5th.

Click here to register for the webinar.