Research: Getting To Know Today’s Socially Conscious Consumer
30 Aug 2023

A Provoke Insights study reveals consumer preference for socially conscious purchases.

The Path to Purchase Institute (P2PI) has joined forces with Provoke Insights to explore current trends among socially conscious consumers. Some of their findings included:

  • Prioritizing Social Awareness: 74% of consumers make social consciousness a priority in their purchases.
  • Inconsistent Choices: Only a fraction consistently opt for socially responsible products.
  • Cost as a Deterrent: Over half (52%) cite cost as the main barrier.
  • Ingredient Transparency: “Made with clean ingredients” is a key factor, notably for Generation Z and Democrats.
  • Limited Impact: Factors like charitable donations and minority ownership have minimal influence.
  • Values Alignment Matters: 32% would switch brands if values misalign.
  • Economic Influence: The economy shapes choices, impacting budget-consciousness for sustainable products.

For a more comprehensive understanding, read the full article here to capture the evolving landscape of consumer behavior.

Could Dining at Disney World CHANGE Because of This New Trend?
30 Aug 2023

Provoke Insights’ research sheds light on the factors behind evolving dining behaviors.

The Disney Food Blog recently highlighted insights from Provoke Insights’ 2023 trend report, exploring shifting consumer dining patterns and evolving restaurant industry preferences. Key findings include:

  • Dining Decline: Economic uncertainty and inflation have led to reduced dining out, with about 80% of respondents noting restaurant price increases.
  • Restaurant Preferences: Full-service and fast casual eateries experienced the most significant decline in patronage (55% and 50% respectively), while fast-food chains saw a milder decrease (45%).
  • Cost-Cutting Strategies: Consumers are opting for cheaper menu items to manage dining costs amid changing circumstances.
  • Encouraging Spending: Effective strategies like promotional deals and loyalty programs are encouraging customers to dine out more.
  • Optimism Amid Challenges: Despite economic worries, respondents maintain optimism, finding happiness in daily experiences.

To explore how these findings impact Disney’s dining and restaurant strategies, you can delve into the complete article above.

Journal of AI, Robotics & Workplace Automation
09 Aug 2023

A captivating study co-conducted by Carly Fink from Provoke Insights saw the potential to drive green initiatives through state-of-the-art tech.

The world of advanced technology has always been a fertile ground for businesses to explore numerous revenue opportunities. However, there is another area where consumers, governments, and special interest groups are taking notice and showing appreciation – sustainable practices. In this regard, Artificial Intelligence (AI) plays a vital role, unlocking fresh possibilities for promoting green initiatives and combating environmental concerns, such as greenhouse gas emissions and pollution. By harnessing AI’s ability to analyze vast amounts of data and automate tasks, brands can significantly enhance their image and reputation. To discover more about this cutting-edge study and its profound implications clicking on the full article above!

What Advanced Technologies are Companies Utilizing to Enhance Reverse Logistics?
03 Aug 2023

A Provoke Insights study reveals how technology, including automatic data capture and predictive analytics, can revolutionize the e-commerce business for efficient returns.

USPS® commissioned Provoke Insights to examine the e-commerce reverse logistics landscape. The study found 32% of companies struggle with manual labor tasks in returns processing. Over two-thirds (67%) are adopting technology to enhance their logistics processes in response.

The study identifies four game-changing technologies for optimizing returns:

  • Automatic Data Capture (used by 44% of companies)
  • Cloud Computing (used by 37% of companies)
  • Predictive Analytics and Big Data (used by 25% of companies)
  • Blockchain (used by 14% of companies)

By embracing these technologies, businesses can streamline return processing, improve customer experiences, and boost operational efficiency. To learn more about how these technologies can transform your logistics, visit the full article on the USPS® website for in-depth insights.

Promotions and Loyalty Programs Are Key to Coaxing Diners
03 Aug 2023

Provoke Insights’ research highlights the importance of promotions and loyalty programs in convincing Americans to dine out amid tightening budgets.

In May 2023, Modern Restaurant Management Magazine featured Provoke Insights’ May 2023 trends report. The objective was to explore consumer dining trends amidst an inflating economy.

The key insights from this article include:

  • Promotions and loyalty programs are persuasive in encouraging Americans to dine out more frequently.
  • High customer service and great food are crucial for ensuring a worthwhile dining experience.
  • Access to secret menus and private dining experiences makes customers feel special and encourages them to dine out.
  • Despite inflation’s impact, people express overall optimism and seek happiness in daily interactions.

To delve into the full details and discover winning strategies to maximize your diners experience, visit the full article on the Modern Restaurant Management website. These insights can revolutionize your restaurant’s success and captivate more customers so don’t miss out on the chance to elevate your culinary venture in these dynamic times!

Americans have high expectations for ads, but don’t always remember them a day later, report says
24 Jul 2023

Provoke Insights’ Carly Fink unravels American ad expectations in a recent Marketing Brew article.

Americans have high expectations for entertaining ads but typically only remember up to 10% of them after 24 hours, as reported by Provoke Insights summer 2023 study which surveyed 1,500 Americans aged 21-65. In a recent Marketing Brew article, Carly Fink from Provoke Insights discussed her discoveries regarding this trend. Despite low ad recall, ads still influence purchasing decisions for 44% of respondents, while 42% remember ads while shopping. Standing out in a content-saturated world remains a challenge for brands, and ongoing research may shed light on effective strategies. Click here to read the article.

How impactful would a recession be on furniture purchasing? New survey sheds some light
29 Jun 2023

Provoke Insights unveils key findings and decodes consumer furniture purchasing trends in the face of economic uncertainty

A recently published article made by Furniture Today discussed the findings of a May 2023 trends report conducted by Provoke Insights, shedding light on consumer furniture purchasing trends in the face of a potential recession. While post-pandemic optimism is evident, with an increase in recent furniture purchases, consumers remain cautious about the economy’s stability. A significant number of respondents expressed a willingness to postpone or abandon furniture purchases if a recession occurs. However, a substantial portion of respondents still plan to buy furniture in the next year. Inflation at furniture stores is a concern for many, surpassing worries about the economy, the government, and COVID-19. Mattresses, sofas/loveseats, and lighting are among the top items on consumers’ furniture shopping lists, with budget constraints affecting purchase decisions.

Some noteworthy insights include:

  • 13% of consumers made a furniture purchase in the past month, showing post-pandemic optimism.
  • 68% of respondents plan to buy furniture within the next year.
  • 42% of potential buyers would easily cut out a furniture purchase in the event of a recession.
  • Inflation is the top concern for respondents, followed closely by the economy and the government.
  • Mattresses, sofas/loveseats, and lighting are the most sought-after furniture items.
  • The majority (60%) of consumers allocate $1,000 or less for their next furniture purchase.
  • Shoppers prefer cash, check, or debit card payments, with credit card usage also increasing slightly.
  • Browsing in stores and sticking with familiar brands are the preferred shopping methods.

By staying attuned to consumer concerns, addressing pricing considerations, and delivering products aligned with consumer preferences, businesses can position themselves for success in the evolving furniture market.

Happi: Is the Skincare Industry Recession Proof?
29 Jun 2023

Provoke Insights Research on Beauty and Skincare features in Happi

In a recently featured Happi article, Provoke Insights’ Carly Fink and Jordin DeSenzo investigate the effects of rising inflation on the skincare industry and consumer responses. Their comprehensive research, which included surveying 1,500 participants from the United States, highlights consumer concerns about inflation and its effects on prices in various retail sectors, including skincare. Interestingly enough, despite these worries, skincare sales have experienced a notable 12% increase since Fall 2022. The study further explores the demographics and preferences of skincare shoppers, emphasizing the importance of targeted advertising, values alignment, and strengthening customer loyalty for brands.

Key highlights include:

  • Skincare consumers prioritize quality over price, setting them apart from other consumer-facing industries.
  • Skincare shoppers exhibit strong loyalty and are more likely to continue purchasing even during a recession.
  • The significance of brand loyalty and a preference for familiar skincare brands among consumers.
  • Consumer shopping preferences: a preference for online shopping while also valuing the experience of browsing in-store.
  • The importance of DEI (Diversity, Equity, and Inclusion) and sustainability values is growing among skincare shoppers.

Overall, the article provides valuable insights into the impact of rising inflation on the skincare industry and offers recommendations for beauty brands to navigate these challenges successfully.


How impactful would a recession be on furniture purchasing? New survey sheds some light – Furniture Today
10 May 2023

In spring 2023, Provoke Insights surveyed 1,500 Americans. This survey aimed to gain perspective on the external trends affecting consumer behavior as well as top purchasing motivators in multiple industries, including furniture.

The standout findings include:

  • Furniture shoppers are more likely to be millennials, parents, more affluent, and live in urban areas
  • About 20% of Americans plan to buy furniture in the next three months, 68% plan to buy in the next year
  • 51% have reported they have noticed price increases at furniture stores
  • Mattresses lead in furniture purchases with 36% planning to buy in the next year
  • Most consumers set aside under $1,000 for furniture purchases, but over 10% are willing to lay out $2,500 or more on a new piece.
Legal departments are often slow to respond, internal teams say
16 Mar 2023

Onit releases results from their second wave of the Legal Reputation (ELR) Report

In November 2022, Onit commissions Provoke Insights to conduct a second wave of their ELR report, an annual multinational study spotlighting year-over-year changes in the brand image of corporate legal departments through the eyes of their internal clients. The study revealed the impact that legal departments across the US, UK, Germany, and France have on efficiency, innovation, revenue, and more within enterprise companies.

Highlights include:

  • Employees often see their legal departments as slow and efficient. This is leading to over two-thirds of employees bypassing these teams.
  • Legal departments can repair relationships with other departments by improving communication and collaboration with other branches of their companies.