Provoke Insights is very excited to announce that we have been awarded one of the Top Brand Research Companies of 2020 by Quirk’s Media. Quirk’s is an industry expert and has outlined that Provoke Insights have the tools and expertise to improve all aspects of your brand strategy. We were given the honor along with 13 other agencies, and we are excited to be in such good company.

Provoke Insights has three pillars – we focus solely on market research for branding, advertising, and content marketing initiatives. Therefore, we feel privileged to be recognized as a top brand research company in 2020 and in 2019, we were awarded as one of the top advertising research companies.

We are thought leaders in branding research – we have published articles on the topics in Quirk’s, and Greenbook. You can read the branding research articles here:

• Five ways to innovate a brand tracker
• The value of B2B brand equity
• Why B2B Branding Research Is Essential

If you are looking to conduct research for your brand, please do not hesitate to reach out. We work in collaboration with your team to decide on the best research methodologies for your specific brand. All research is 100% customized to the brand in question. Thanks again to Quirks for this recognition. We will look forward to continuing our brand research into 2021 and beyond.

A10 Networks comissioned Provoke Insights for thought leadership research about security in apps. The research concluded that security risks are top of mind for over four-fifths of those who download apps. Other findings are mentioned in Dataquest’s writeup linked above.

Solar Builder published thought leadership research conducted by Provoke Insights (commissioned by SunPower) that details the growing popularity of solar energy. For example, the research found that solar energy is popular because it can save money over time and put up a fight against increases in price from an energy company.

A Forbes article on the state of jewelry in 2017 mentioned research conducted by Provoke Insights as apart of a study commissioned by Jewelers of America Found in the research is that 43% of all consumers (split across gender) bought jewelry in the last year, and that these purchases were driven by sentimentality.

Jewelers of America published a press release for 2017 research conducted by Provoke Insights that studied both consumer and retailers of the fine jewelry purchase funnel. The research found that half of jewelry consumers think that jewelry has sentimental value, and that over one-fifth of consumers have bought for jewelry themselves. On the B2B side, 39% of retailers’ top competition comes from online jewelry sales.

National Jeweler’s Michelle Graff published an article discussing the future of marketing in the jewelry industry, based on a survey conducted by Provoke Insights. The survey research supplied multiple takeaways, including that there is potential for advertising outside of just the holiday season, and that seeing jewelry in-person is still vital to the purchasing process.

Radio Ink wrote an article discussing Provoke Insights’ research for NYMRAD (New York Market Radio). The research discussed job growth in New York, including the amount of money from the financial industry, and the percent of companies that advertise via the radio.

AdWeek wrote an article an created an infographic based on research conducted by Provoke Insights. The B2B research discusses the features/attribuets that a marketer is looking for in an advertising agency.

Provoke Insight’s research on top marketing and advertising techniques was written up in Inc. The article write up includes information on content marketing, ad agencies innovative usage of new technologies, how marketers follow agencies, and employees disgruntled with their colleagues.

Provove Insights’ put out a press release discussing the thought leadership research conducted concerning the pitch process and advertising agencies. Topics discussed include agency life, what makes a winning pitch, agency specialization, and more. The report is discussed at the link above.