Provoke experts, Carly Fink and Jordin DeSenzo were recently featured in Happi Magazine

Happi’s article, which contained insights from Provoke’s 2023 Fall/Winter trends research, examined the prevalence of stress among Americans and the various coping mechanisms they employ, with a specific focus on the use of vitamins, supplements, and CBD.

Highlights from the article include:

• Many Americans experience significant stress, with financial issues being a major factor, especially among younger generations, women, and the LGBTQ+ community.
• Common stress relief methods include exercise, social interaction, healthy eating, and meditation, though some turn to less healthy habits like drinking.
• A notable portion of the population uses vitamins and supplements for stress relief, with certain groups and specific types like multivitamins being more popular.
• Vitamins are mostly bought in stores, with a growing trend in online purchases and brand loyalty.
• A twelfth of the population uses CBD for stress, with future purchase intentions high despite some concerns about regulation and drug testing.

For the wellness industry to continue expanding, brands must keenly address the stress-related behaviors of consumers and offer effective solutions. Enhancing consumer education about the benefits and proper usage of CBD and other wellness vitamins/supplements could significantly boost their role in stress management.

Want to learn more about the topic? Check out Provoke Insights 2023 Winter research report.

Provoke Insights’ Fall/Winter 2023 research on consumer trends is finally out and has been featured in an article published by Modern Restaurant Management.

Provoke Insights conducted research involving 1,502 Americans, aiming to gain insights into tipping habits impacting various consumer behaviors, particularly in the realm of dining out, and the attitudes Americans have towards tipping culture.

Accompanying a brief data summary, Modern Restaurant Magazine interviewed Provoke Insights President Carly Fink.
Findings from this interview include many new insights into tipping habits such as:
• Key takeaways for restaurant owners/operators based on the findings.
• Tips and tricks for enhanced guest experiences.
• Insights into where and when consumers are more likely to tip at a food establishment.
• Attitudes on the pressure to tip at establishments and more

As inflation impacts both consumers and businesses, restaurants must ensure that tipping doesn’t feel intrusive, potentially deterring patrons from revisiting their establishments.

Check out Provoke Insights restaurant research in the Winter 2023 Research.

Provoke Insights’ highly anticipated fall/winter 2023 trends report is finally out.

2023: The Year of the Conscious Spending Habit

Provoke Insights’ Fall/Winter 2023 Trends Report is now available. As shoppers become more mindful of their spending, buying habits are changing across the board. Consumers are thinking carefully about what they purchase, where they shop, and which brands they choose to support.

As a result, understanding these shifts is crucial for marketers, advertisers, and brand strategists. So what exactly does the research show about 2023 consumer trends?

What the Research Covers: Spending Habits 2023

To track these changes, Provoke Insights conducted its seventh wave of biannual consumer trends research. This nationwide study focuses on:

• Shopping channel preferences (online vs. in-store)

• Brand loyalty shifts

• Sustainability and values-based buying

• Category-specific behaviors

In contrast to previous years, today’s consumers are more selective and price-conscious. However, brand values and social responsibility also play a growing role in spending habits.

What the Market Research Covers

Provoke Insights conducted its seventh wave of biannual consumer trends research regarding consumer trends 2023. As a result, this nationwide study focuses on:

• Shopping channel preferences (online vs. in-store)

• Brand loyalty shifts

• Sustainability and values-based buying

• Category-specific behaviors

In contrast to previous years, today’s consumers are more selective and price-conscious. However, brand values and social responsibility also play a growing role in purchase decisions.

A Shout-Out from Quirk’s Media

Recently, Quirk’s Media featured the study on LinkedIn, highlighting its unique focus on brand loyalty during uncertain times. In addition, the post emphasized the value of these findings for businesses seeking to adapt their strategies. The post also focuses on various spending habits

Get Free Reports Across 16 Categories

To support the industry, Provoke Insights developed 16 free, easy-to-read reports that focuses on shopping behaviors, each focused on a specific industries. These reports reveal how different audiences shop, what matters to them, and how loyalty plays a role.

Categories include:

•Advertising trends and media preferences

•Apparel shopping habits

•Affluent consumer behaviors

•Alcohol consumption and purchasing

•Beauty product decisions

•Financial attitudes and planning

•Fitness routines and product use

•Furniture buying trends

• Home improvement decisions

•Outdoor gear and backpacks

•Produce purchasing

•Restaurant dining and loyalty

•Skincare routines and product picks

•Travel plans and budget shifts

•Wellness product usage

•Video games and gaming interest

Each report is built to help marketers make smarter, data-backed decisions. Check out our the full list of reports here.