Carly Fink and Rachael Ryan will be presenting as part of RAB’s Business Accelerated initiative.
More people are participating in outdoor activities. Learn about these behaviors and changes and their impact on media and ad initiatives for the outdoor category. The session will take place at 12PM CT/1PM EST on Wednesday, May 5th.
Click here to register for the webinar.
Companies like Fidelity, eTrade, Charles Schwab, Saxo Bank and Vanguard have dominated the do it yourself online trading platforms since the mid-1990s. What made these platforms so popular is twofold: lower cost of commissions and accessibility. In recent years, there has been an influx of new competitors into this space.
Millennial traders are gravitating to more modern platforms on the market like Robinhood, Acorns and Stash. These platforms provide even lower commissions, more functionality and interactivity. As accessibility, ease and no-fee stock trading are no longer differentiators, but rather barriers to entry, brands need to move beyond functionality.
Carly examines how brands need to understand and research what makes a millennial loyal to a financial institution.
The article emphasizes the importance of qualitative measures, like traffic and awareness, for a seemingly unquantifiable strategy: branding. By investing heavily in branding, companies can catch target audiences one or two years in advance. In other words, work smarter than competitors – not harder.
However, our research shows that 67% of B2B professionals agree that their company invests in their brand. With many other companies ranking branding high on their top priority lists, the article urges in-house marketers to take extra steps to differentiate themselves.
These steps might include:
Ultimately, as demonstrated by our B2B marketing research, many brands these days focus on key qualities like unaided awareness. To stand out from the crowd, in-house marketers should look for more intuitive ways to build their brands.
Carly Fink, president and founder of Provoke Insights, is featured in Quirk’s Media Magazine this month. Quirk’s Media is a leading voice in market research and branding. During pandemic times, it is a must-read to gain key market insights on digital consumer habits.
Carly discusses how brands should reassess the consumer journey. As more Americans work, shop, and attend school from home, technology adoption has skyrocketed. Brands must account for increased digital use and entirely reevaluate consumers’ choices in the new remote landscape.
With a few extra steps, researching these digital habits can put your brand ahead. Carly’s key points include research on consumer habits and industry:
Understanding the consumer journey is a crucial part of brand management. There has never been a better time to reevaluate your brand, conduct robust research, and prepare to pivot for new markets ahead. Check out the full article to learn some specific steps on assessing brand strategy.
In today’s confusing pandemic world, market insights have never been more critical for your brand. According to our research, companies are putting more focus on strengthening their brand.
Provoke Insights’ research is featured in a fast facts report in B2B News Network. This research is vital for any B2B (business-to-business) company looking for market insights, 2021 trends, pandemic impacts, and more. B2B’s Friday Fact is: companies are increasingly putting branding above sales.
To develop Provoke Insights’ 2021 industry report, we fielded an online survey to 3,000 Americans aged 21 to 70. We surveyed 19 industries, including the B2B sector, and created buyer profiles, highlighted brand equity drivers, and drew several conclusions, including:
In today’s confusing pandemic world, market insights have never been more critical for your brand. According to our research, companies are putting more focus on strengthening their brand.
Provoke Insights’ research is featured in a National Jeweler article detailing how jewelry purchasing habits have changed over the past year amidst the COVID-19 pandemic. Provoke Insights sought to provide National Jeweler with a better understanding of the luxury buyer’s mindset. This research is also indispensable for jewelry brands looking to gauge the pandemic's impact on consumer habits and the industry as a whole.
Provoke Insights fielded an online survey to 3,000 Americans between the ages of 21 and 70. Based on the relevant findings, Provoke Insights created a buyer profile for the typical American luxury watch or jewelry buyer:
Provoke Insights further tested top-of-mind brand awareness. Consumers rated Gucci and Rolex as the top jewelry brands for unaided awareness, while Apple ranked first in the technology category.
Luxury jewelry and watch brands should look to National Jeweler’s article as a snapshot of the luxury consumer mindset and industry status. Provoke Insights’ research has important implications for brands seeking to understand the luxury category's trajectory and more.
Provoke Insights brand equity research was featured in eMarketer Insider Intelligence report.
Provoke Insights sought to provide Insider Intelligence with crucial research on the under-reported field of B2B marketing. In particular, B2B companies, marketing experts, and sales professionals would find this article of interest to them.
The report includes research conducted by Provoke Insights, as well as examples of best practices and case studies. Provoke Insights fielded an online survey to 472 B2B professionals in the United States, 184 of whom were marketing and sales professionals.
One of the report’s biggest takeaways was that marketers at B2B companies tend to outsource marketing, particularly for logo design; 41% of B2B marketing and sales professionals look to other companies to develop this brand strategy initiative. Other relevant findings include:
B2B companies should look to Provoke Insights’ findings as an essential snapshot of current marketing and branding trends. Having a well-defined and consistent brand allows companies to build awareness, establish trust with external and internal stakeholders, and take control of their reputations.
The Enterprise Conduct and Risk Report is a report conducted among business professionals who have worked from home since the pandemic began in the United States, United Kingdom, and Canada. The report discusses the pitfalls, security risks, and conduct issues posed by working from home. Mentioned in the report are the following results:
1. Nearly one-fifth of American employees know someone who broke a security policy.
2. One-sixth of American employees know an employee who stole proprietary information.
3. One-sixth of American employees know of a colleague who willingly introduced a security threat.
4. One-fifth of American workers are suspicious of espionage by foreign governments.
5. One-sixth of employees across the three countries have seen non-employees eavesdrop on work calls.
You can download the report at the link above.
Finally, read some of our past case studies here:
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Provoke Insights' research has been published to Woodworking Networker's blog. Included with other research on the industry, the market research from Provoke Insights' 2020 Trends study was referenced to discuss the relative resilience of the industry in today's volatile economic environment.
While other research found that online furniture has surged, Provoke Insights reported that furniture buyers still prefer in-person. Specifically, 67% of furniture buyers purchase in-store. As online retail continues to outperform brick and mortar in most industries, furniture is holding strong, although Woodworking Network found that there has been an increase in online spending in household furniture.
We are thought leaders in branding research – we have published articles on the topics in Quirk’s, and Greenbook. You can read the branding research articles here:
If you are looking to conduct research for your brand, please do not hesitate to reach out. We work in collaboration with your team to decide on the best research methodologies for your specific brand. All research is 100% customized to the brand in question. Thinking about conducting market research? Check out Provoke Insights’ research services here.
Quirk’s is an industry expert and has outlined that Provoke Insights have the tools and expertise to improve all aspects of your brand strategy. We were given the honor along with 13 other agencies, and we are excited to be in such good company.
Provoke Insights has three pillars – we focus solely on market research for branding, advertising, and content marketing initiatives. Therefore, we feel privileged to be recognized as a top brand research company in 2020 and in 2019, we were awarded as one of the top advertising research companies.
We are thought leaders in branding research – we have published articles on the topics in Quirk’s, and Greenbook. You can read the branding research articles here:
Five ways to innovate a brand tracker
Why B2B Branding Research Is Essential
If you are looking to conduct research for your brand, please do not hesitate to reach out. We work in collaboration with your team to decide on the best research methodologies for your specific brand. All research is 100% customized to the brand in question.
Thanks again to Quirks for this recognition. We will look forward to continuing our brand research into 2021 and beyond.
Thinking about conducting market research? Check out Provoke Insights’ research services here.
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