Consumer Trends

Summer 2024

What influences consumers’ purchasing choices? Are these decisions made impulsively or are they thoughtfully planned? Provoke Insights conducted cutting-edge market research to unravel the decision-making process and determine what products attract impulsive buyers versus those that require meticulous planning.

Check out where your industry ranks in the eighth wave of our bi-annual trends research, which was conducted among 1,500 Americans between the ages of 21 and 65.

Download the reports by clicking on the links with their respective titles on the right-hand side. 

While the data is free of cost, please give credit to Provoke Insights by including a hyperlink to this webpage wherever you use this information. When reposting, kindly use the following statement: “This research is the property of Provoke Insights – a full-service market research and brand consultancy firm.”

Impulse Shopping
A weekly habit for a third of the US population.



Consumers Impulsively Shop Despite Financial Means
Impulse shopping does not correlate with financial security. Over two-fifths of those living paycheck to paycheck or in debt still choose to impulse buy. 



Impulse Shopping: Category Trends
Apparel is the most common item consumers purchase impulsively. Skincare, hotel stays, vitamins, and airline tickets are purchased more deliberately.

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