USPS commissioned Provoke Insights to conduct research of reverse logistics employees, and published the results here.

Topics covered in the research include customer returns, tactics to used to lower return rates, return policies in general, and more!

TokenPost shared the results of eToro’s survey on the future of investing and trading of cryptocurrency.

The research, conducted by Provoke Insights, found that 40% of US millennials would invest in cryptocurrency during a recession. This was compared to Gen Z, who were more interested in investing in commodities.

Research conducted by Provoke Insights was used by Jewelers of America, a national trade association, to inform jewelery’s next ad campaign, likened to “Got Milk.”

The research found that jewelry consumers fall into two main categories: jewelry enthusiasts and the young and indifferent. Read more about the research on the webpage.

Quirk’s Media published its list of the top 22 advertising research companies of 2019, and Provoke Insights made the list!

Read more to find out about the other 21 companies included, as well as more information about Provoke Insights.

NYMRAD's State of the Market report for Q1 2019, conducted by Provoke Insights, was released.

Conducted quarterly, the report found that radio reaches 227 million Americans, 92% of the American population. The report contains details about New York's real estate and tourism markets.

eToro commissioned Provoke Insights to conduct thought leadership research on the future of cryptocurrency and investing.

The research concluded that 71% of millennials would invest in crypto if it were offered by traditional financial institutions, and half of all online investors were interested in a crypto allocation of their 401K pension plans. Read more on their site.

PR Newswire published a press release for thought leadership research conducted by Provoke Insights for online trading company eToro, including interesting results about millennials and their trading tactics.

The research found many interesting trends, including that over two-fifths of millennials have less faith in the stock market than cryptocurrency, and that there is a demand for alternative cryptocurrency products.

eToro comissioned Provoke Insights' President and head of research and strategy, Carly Fink, wrote an article for Quirk's Media on the value of B2B brand equity.

In this subscriber only content to Quirk's customers, Fink discusses why even the most sales focused B2B companies need to make sure that they are monitoring their own branding and advertising initiatives.

Education and cryptocurrency: Forbes wrote about thought leadership conducted by Provoke Insights on behalf of eToro, an online trading platform.

The research found that education is the main barrier to investors who aren't willing to get involved in cryptocurrency, even among millennials.

Active listeners to the radio is a good sign in Q2 2018 for advertisers. Provoke Insights' research on the state of the market for New York Market Radio is published here.

The research discusses employment trends, key markets, summer information, and more.

MediaPost's article “For Most Agencies, Pitch Mode Is Constant, Stressful Too” features research from Provoke Insights!

The research discusses advertising agencies, and is in a post limited to MediaPost subscribers. Read more at the link!

Provoke Insights put out a press release discussing the thought leadership research conducted concerning the pitch process and advertising agencies.  Pitching remains a core part of agency life, but many teams feel the pressure. The ad pitch research surveys 736 advertising and marketing professionals to understand the impact on staff and what clients want from a pitch.

Key findings:

81 percent of advertising professionals take part in pitches. Eleven percent of agencies pitch every week of the year, and more than half pitch at least ten times annually. This process increases stress levels by 28 percent on average.

When asked what makes a pitch stand out, client-side marketers say creativity and a clear understanding of company goals matter most. Industry experience, good listening, cost efficiency, and solid research also help agencies win. Advertisers specifically name survey research as the best way to strengthen a pitch and show deeper insights.

Companies still rely on agencies for digital and social media, web design, and interactive campaigns, while traditional media like print ads, events, and commercials remain important parts of the plan. Larger companies spend far more than smaller companies, often by a factor of ten to fifty times.

Our ad pitch research also finds that working only on retainer is rare today. Many brands prefer a combination of retainer and project-based contracts, with 24 percent working project-by-project only.

These results confirm that research is not just an add-on. It gives agencies a stronger story, reduces risk for clients, and makes pitches more compelling and successful.  Want to see our topical research?  It can help with specific ad pitches.  Check out our latest trends data here. 

AdWeek wrote an article an created an infographic based on research conducted by Provoke Insights.

The B2B research discusses the features/attribuets that a marketer is looking for in an advertising agency.