RAB Partners with Provoke Insights To Research Key Ad Categories
13 Apr 2022

Provoke Insights is partnering with the Radio Advertising Bureau to research categories important to radio, as announced by Inside Radio.

Provoke Insights partners with the radio advocacy group RAB to give broadcasters new insights into the consumer mind across key ad categories along with a better understanding of audio’s role in shopping behaviors. The primary research will reveal consumer sentiment in many categories that are important to radio, from travel to fitness. Quantitative research aims to help RAB members in their work with advertisers by providing information that will emphasize the value of radio-listening consumers. The first presentation with both partners will be at the NAB Show on April 24 in Las Vegas with a session titled “VBR – The Valued Business of Retail.”

Provoke Insights Among Quirk’s 10 Top Brand Research Companies
03 Feb 2022

Provoke Insights is excited to share that we have been featured as one of the Top Brand Research Companies by Quirk’s Media.

Quirk’s is an expert in market research and has recognized Provoke Insights for having the tools and expertise necessary to develop winning brand strategies. We are honored to be among the top 10 companies named by Quirk’s for their innovation and skills.

Provoke Insights’ market research focuses on three areas: branding, advertising, and content marketing initiatives. Therefore, we feel fortunate to be highlighted as a top brand research company this year.

If you are interested in conducting research for your brand, please do not hesitate to reach out to Provoke Insights. We work with a diverse range of clients and collaborate with brands to create strategic research plans tailored to their needs.

Thank you again to Quirk’s for this recognition. We look forward to continuing our brand research in 2022 and beyond.

Infographic: Hybrid Workers Are Exercising More and Are Therefore More Optimistic – Adweek
04 Jan 2022

Provoke Insights’ research on fitness and exercise trends is featured in Adweek’s first issue of 2022.

In September 2021, Provoke Insights launched a survey amongst 1,504 Americans. The study aimed to identify key trends in several spaces, including fitness and exercise, and break out said trends by several demographics. One such break is those who work in a hybrid setting.

The standout findings include:

  • 22% of Americans say they are working out more than they did before the pandemic
  • Those who are more optimistic tend to work out more
  • One-fifth of Americans believe that working out virtually (e.g., Zoom, Peloton) is as good as going to the gym

Overall, Americans are exercising more, especially those who work from home.

Grocery Brand Equity Study Reveals Fresh Produce Brand Drivers – Produce Business
20 Dec 2021

Provoke Insights’ freshly published research on produce trends is featured in Produce Business’s November issue. Head to page 14 to view the article.

In September 2021, Provoke Insights launched a survey amongst 1,504 Americans. The study aimed to identify key trends in several different industries, including fresh produce, and break out said trends by several demographics.

The standout findings include:

  • Almost half of grocery shoppers purchase produce every few days. 
  • 64% of these shoppers are looking for freshness, followed by brand name and price
  • Unaided awareness of produce brands is low, with about half of shoppers unable to conjure a name. Dole (29%), followed by Chiquita (6%) and Del Monte (4%), top the unaided brand awareness chart.

Overall, Americans are purchasing fresh produce more than ever. In 2022, fresh fruit and vegetable brands should focus their marketing strategy on freshness, which is the key attribute most shoppers are looking for.

Israel’s Future Meat Hopes to Reel In $32 Million for U.S. Cultivated Meat Production Facility – Green Queen
16 Dec 2021

Provoke Insights’ research for Future Meat, an Israeli cultivated meat brand, is featured in Green Queen.

In 2021, we conducted market potential and target audience development research for the start-up brand. The standout findings include:

  • 50% of American consumers are dieting consciously 
  • One in three Americans plan to add cultivated meat to their diet

Cultivated meat is real animal meat down to its very cells, but no animals are killed to produce it. Future Meat is an innovator in the cultivated meat space and continues to push the boundaries as government approval for consumers approaches.

Survey: Jewelry, Watch Purchases Are Up in 2021 – National Jeweler
01 Dec 2021

Provoke Insights’ freshly published research on jewelry and watch trends is featured in National Jeweler

In September 2021, Provoke Insights launched a survey amongst 1,504 Americans. The study aimed to identify key trends in several different industries, including jewelry, as well as break out said trends by several demographics.

The standout findings include:

  • Luxury jewelry and watch purchases are up from early 2021
  • 7% of Americans purchased a watch in the last month (+3%)
  • Luxury purchasers enjoy taking time to peruse items while they purchase (61%)
  • Women are wearing less jewelry than they were pre-pandemic, but this number continues to increase

Overall, Americans are still rebounding from their casual, stay-at-home attire. Head to National Jewelers for a more detailed summary of the data.

What Guests Really Think About Tech at the Table and Other Trends – Modern Restaurant Management Magazine
02 Nov 2021

Provoke Insights’ ground-breaking research on restaurant trends is featured in Modern Restaurant Management magazine

In September 2021, Provoke Insights launched a survey amongst 1,504 Americans. The study aimed to identify key trends in several different industries, including restaurants, as well as break out said trends by several demographics.

The standout findings include:

  • 17% of Americans believe that QR codes, a touchless replacement for menus, significantly worsen their dining experience
  • One-third of Americans plan to celebrate a winter holiday (Christmas, Hanukkah, etc.) at a restaurant
  • Half of Americans are still concerned about eating at restaurants due to COVID-19

Overall, Americans are mixed on eating at establishments again. Head to Modern Restaurant Management for a more detailed summary of the data.

Drink Up: RAB Drills Down Into Beverage Category Strategies – InsideRadio
06 Oct 2021

Provoke Insights president Carly Fink presented unique consumer insights on retail shopping at RAB’s webinar on the beverage purchaser. 

Radio is a great way to reach both alcoholic & non-alcoholic drinkers.

It was also found that alcoholic beverage purchasers, in particular, have different habits, attitudes, and demographics than the general population:

  • 30% believe that customer service has worsened since the pandemic began
  • 57% observe that fewer products are available
  • Millennials are far more likely to purchase wine online

Brands should turn to the radio to connect with local customers. With the growing number of craft breweries, local wineries, and hometown distilleries, alcohol brands have ample opportunities. As the non-alcoholic beverage consumer is similar to the general population, these brands also have ample opportunities.

Post-Pandemic, Radio-Listening Consumers Buy Based on Quality – InsideRadio
29 Jul 2021

Provoke Insights president Carly Fink presented unique consumer insights on retail shopping at RAB’s webinar, “Meet the New Retail Shopper.”

It is no surprise that the COVID-19 pandemic has radically shifted consumer habits. These changes include a renewed shift to online shopping.

  • 80% of consumers prefer purchasing online rather than in-store.
  • Consumers prefer purchasing in-person when it comes to cleaning supplies (a pandemic must) and personal care products.
  • eCommerce shoppers hold quality as the most important aspect, rather than price or brand.

eCommerce appears to be growing post-pandemic. Brands should continue to adopt online shopping, as consumers are more comfortable than ever with eCommerce. Though people are returning to stores for their shopping needs, in-person shopping likely will not return to pre-pandemic levels.