Consumer Trends
Fall 2023 | Winter 2024
Consumers have grown increasingly more concerned about inflation and the economy. As a result, Americans have become more budget-conscious. Compared to three years ago, almost twice as many people carry a monthly balance on their credit card. As consumer spending is shifting, it is essential to understand what products they purchase and which categories they are most loyal to. Every report includes a loyalty barometer. Check out where your industry stacks up.
In the seventh wave of our bi-annual trends research, Provoke Insights continues to track consumers’ brand loyalty as well as their preferences for shopping online vs. in-store. The study surveyed 1,502 Americans between the ages of 21 and 65.
Download reports using the title links on the right, and read the highlights below.
Feel free to use the research in your publications. While the data is complimentary, we ask that you attribute Provoke Insights and hyperlink to this webpage wherever you publish it. Please use this language when reposting: Proprietary research conducted by Provoke Insights, a full-service market research and brand consultancy firm.
Consumer Debt is Mounting
Nearly double the amount of consumers plan to carry credit debt in 2023 compared to 2020.
Inflation Fears Remain High
The economy and inflation are top of mind concerns for Americans.
Consumers Have Sticker Shock at Stores
Americans see the impact of inflation, especially at food establishments such as supermarkets and restaurants.
For details on these trends, download the full industry reports.
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Feel free to use the research in your publications. While the data is complimentary, we ask that you attribute Provoke Insights and hyperlink to this webpage wherever you publish it. Please use this language when reposting: Proprietary research conducted by Provoke Insights, a full-service market research and brand consultancy firm.