ConsUMer Trends
Fall/Winter 2024
Provoke Insights continues to investigate Americans’ purchasing behaviors. This ninth wave of research specifically explores the influence of shoppers’ personal networks on buying decisions. Additionally, the research reveals intriguing insights into what’s currently fueling optimism, the rising appeal of private-label shopping, growing concerns over counterfeit products, and brand authenticity through advertising. By evaluating these elements, Provoke Insights aims to understand key drivers behind consumer shopping behaviors.
Check out where your industry ranks in the ninth wave of our bi-annual trends research, which was conducted among 1,501 Americans between the ages of 21 and 65.
Download the reports by clicking on the links with their respective titles on the right-hand side.
While the data is free of cost, please give credit to Provoke Insights by including a hyperlink to this webpage wherever you use this information. When reposting, kindly use the following statement: “This research is the property of Provoke Insights – a full-service market research and brand consultancy firm.”
Shopping Together
Gen Z prefers to shop frequently with friends or family.
Consumers Utilize Recommendations from Personal Networks
Consumers most often seek insights about product quality and user experience when asking for recommendations within their personal networks.
Category Comparison: Value of Input from Personal Networks
Personal networks are a crucial source of input for consumers. When asked about fifteen different industries, shoppers are most influenced by others for electronics, apparel, and beauty supplies. In contrast, consumers are less likely to rely on peer recommendations for fitness gear, vitamins, and alcohol.
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