As the holiday season approaches, restaurant operators must rethink how they meet growing guest expectations—especially when it comes to technology. According to the Fall/Winter Trend Report by Provoke Insights in partnership with Modern Restaurant Management (MRM), technology is no longer just a perk—it’s a necessity.

From mobile ordering and pay-at-table systems to QR code menus and AI-powered personalization, today’s restaurants want seamless technology integration. These trends are especially pronounced among Millennials, Gen Z, urbanites, and affluent consumers. “Technology will continue to reshape the dining landscape as we approach 2025,” says Carly Fink, President of Provoke Insights. “Restaurants that innovate now will be better positioned to attract key demographics this season.”

The study, based on a 15-minute survey of over 1,500 Americans, also found that nearly half of the population plans to dine out for the holidays, with the majority gathering with family or friends. A quarter of respondents are even organizing corporate holiday events at restaurants—making it essential for operators to deliver standout service and smooth reservation processes.

This article in MRM provides crucial 2025 holiday dining insights into what drives guest decisions today and how restaurants can stay competitive in a tech-forward era.

Provoke Insights will also be launching its Summer 2025 Trend Report, featuring fresh data across multiple industries, including restaurants, grocery, high-net-worth individuals, and more. The new report offers brands a forward-looking view into evolving consumer expectations and opportunities for innovation.

Read the article in Modern Restaurant Management to get a first look at the 2025 holiday dining insights.