Happi partnered with Provoke president, Carly Fink to discuss the research results of our Summer 2024 trends report about anti-aging trends in the beauty/wellness industry and the influence it has on consumer behaviors. The article reveals important insights about generational attitudes toward aging. Younger generations, such as Millennials and Gen Z, are more apprehensive about aging’s effects on mental health and appearance compared to older groups. These concerns, in turn, significantly drive their purchasing behavior in the health and beauty industries. Check out the full article here.

• 41% of Millennials and Gen Z worry about aging’s impact on mental health, with a third concerned about its effects on physical appearance.
• Seeking anti-aging advice is common, as Millennials (77%) and Gen Z (76%) turn to social media, online videos, and personal networks.
• 68% of those concerned with aging’s effects on appearance purchase skincare products, while 59% buy vitamins and 53% buy beauty items.
• Women are more likely to worry about appearance-related aging (34%) than men (28%), leading to a higher likelihood of maintaining a skincare routine.

The Radio Advertising Bureau discusses the research results of our Summer 2024 trends report about radio listeners and their home improvement projects. The research revealed that radio listeners are twice as likely to participate in home improvement projects as nonlisteners (40% versus 25%) and are major purchasers of home improvement goods. The importance of targeting consumers in the planning stages of their projects should also be highlighted, as many make purchasing decisions quickly, often within days. Check out the full article here.

• 81% of radio listeners plan their home improvement purchases.
• Consumers favor trusted brands, with 62% choosing familiar options over new brands.