Despite higher menu costs, the Radio Advertising Bureau recently reported a rise in dining out and takeout nationwide. The article cited Provoke Insight’s seventh wave of research, which states that radio listeners are identified as key patrons who contribute significantly to dining expenditures and tend to tip generously across various dining settings.

• Sales at drinking and dining establishments have surged despite rising menu costs, indicating a strong preference for dining out or taking out food.
• A new trend, ‘tipflation,’ has emerged, where consumers feel increasingly pressured to tip more, influenced by the growing number of tipping prompts at the point of purchase. 
• Radio listeners, a significant portion of dining patrons, tend to spend more on meals, even amidst rising menu prices. They also tip more frequently across various dining establishments compared to non-listeners.
• Radio advertising effectively reaches patrons of all types of dining establishments, from quick-serve to fine dining, driving both foot traffic and online engagement for restaurants.