2020 Trends
Covid-19 has impacted consumer purchasing habits and routines over the last year. Are these behaviors permanent? Provoke Insights conducted an online survey among a representative sample of 600 Americans between the ages of 21 and 65. The study analyzed in-person & online buying habits, concerns caused by the pandemic, and excitement as restrictions are lifted. The research also looks at specific shopping behaviors and trends and how it impacts various industries.

Provoke Insights is a full-service market research firm specializing in branding, advertising, and content marketing initiatives. What makes us unique from other research firms is that you work with a research expert who is also a seasoned brand strategist; this ensures that you don’t just receive data but precise recommendations that will help inform and optimize your strategic vision.

Click on the titles on the right-hand side to download the full industry reports. Scroll down to read highlights.

Online Purchases

Covid-19 has changed the way people shop. Purchasing online groceries has soared in the U.S., and this new trend is here to stay. Online shopping for personal care products has increased dramatically and will continue to in the future. Online alcohol purchases spiked during the pandemic, but these numbers are expected to go back to Pre-COVID-19 levels.

Chart by Visualizer

Use Grocery Delivery Service

Grocery delivery consumption increased during the pandemic and is expected to continue to grow.

COVID behavior change grocery

The Coronavirus has driven people to spend extra time in nature.

COVID behavior change outdoors

People are most excited about eating out again.

COVID behavior change restaurant

Current Attitudes

Agree/Strongly Agree

Americans believe family is more important than ever. They also eat healthier and cook restaurant-quality food.

Family has become more important than ever
82%
Trying to eat healthier
76%
COVID-19 makes me think more about the human impact on the environment
67%
Meals had at home are restaurant quality
58%

During this pandemic, the majority of Americans have been dressing more casually. 

COVID behavior change clothing

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Quick-to-Read Reports

Provoke Insights developed 18 quick-to-read industry reports. Click on the title to download the full report.

  1. Supermarkets & Groceries: Shopping Habits & Delivery Service


    2.
  2. Retail: In-Store & eCommerce


    3.
  3. Finance & The Economy: Saving for Retirement to Attitudes about the Future


    4.
  4. Technology: The Growing Importance of The Fastest Growing Industry


    5.
  5. Outdoors: Attitudes, Activity & Purchase Habits


    6.
  6. Beverage: Changes in Buying Behavior


    7.
  7. Sports: Watching Live Events, eSports, & Video Gaming


    8.
  8. Hospitality & Tourism


    9.
  9. Luxury: Jewelry & The New Age of Shopping


    10.
  10. Realty: Moving Post Pandemic


  11. B2B: Do Employees Plan to Work From Home Forever?


    12.
  12. Children: How Shopping for Children is Impacted


    13.
  13. Fitness: At-Home vs. In-Gym Workouts


    14.
  14. Home Improvement & Gardening


    15.
  15. Furniture Purchasing Habits & Moving Behaviors


    16.
  16. Utility & Streaming Services


    17.
  17. Restaurants & Event Planning: How Socializing is Changing Event Planning


    18.
  18. Household & Personal Care


    19.