Covid-19 has impacted consumer purchasing habits and routines over the last three months. Are these behaviors permanent? Provoke Insights conducted an online survey among a representative sample of 600 Americans between the ages of 21 and 65. The study analyzed in-person & online buying habits, concerns caused by the pandemic, and excitement as restrictions are lifted. The research also looks at specific shopping behaviors and trends and how it impacts various industries.
Covid-19 has changed the way people shop. Purchasing online groceries has soared in the U.S., and this new trend is here to stay. Online shopping for personal care products has increased dramatically and will continue to in the future. Online alcohol purchases spiked during the pandemic, but these numbers are expected to go back to Pre-COVID-19 levels.
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Grocery delivery consumption increased during the pandemic and is expected to continue to grow.
The Coronavirus has driven people to spend extra time in nature.
People are most excited about eating out again.
Americans believe family is more important than ever. They also eat healthier and cook restaurant-quality food.
During this pandemic, the majority of Americans have been dressing more casually.
Provoke Insights developed 17 quick-to-read industry reports. Click on the title to download the full report.
- Supermarkets & Groceries: Shopping Habits & Delivery Service
- Retail: In-Store & eCommerce
- Finance & The Economy: Saving for Retirement to Attitudes about the Future
- Technology: The Growing Importance of The Fastest Growing Industry
- Outdoors: Attitudes, Activity & Purchase Habits
- Beverage: Changes in Buying Behavior
- Sports: Watching Live Events, eSports, & Video Gaming
- Hospitality & Tourism
- Luxury: Jewelry & The New Age of Shopping
- Realty: Moving Post Pandemic
- B2B: Do Employees Plan to Work From Home Forever?
- Children: How Shopping for Children is Impacted
- Fitness: At-Home vs. In-Gym Workouts
- Home Improvement & Gardening
- Furniture Purchasing Habits & Moving Behaviors
- Utility & Streaming Services
- Restaurants & Event Planning: How Socializing is Changing Event Planning