2020 Trends
Covid-19 has impacted consumer purchasing habits and routines over the last three months. Are these behaviors permanent? Provoke Insights conducted an online survey among a representative sample of 600 Americans between the ages of 21 and 65. The study analyzed in-person & online buying habits, concerns caused by the pandemic, and excitement as restrictions are lifted. The research also looks at specific shopping behaviors and trends and how it impacts various industries.

Provoke Insights is a full-service market research firm specializing in branding, advertising, and content marketing initiatives. What makes us unique from other research firms is that you work with a research expert who is also a seasoned brand strategist; this ensures that you don’t just receive data but precise recommendations that will help inform and optimize your strategic vision.

Click on the titles on the right-hand side to download the full industry reports. Scroll down to read highlights.

Online Purchases

Covid-19 has changed the way people shop. Purchasing online groceries has soared in the U.S., and this new trend is here to stay. Online shopping for personal care products has increased dramatically and will continue to in the future. Online alcohol purchases spiked during the pandemic, but these numbers are expected to go back to Pre-COVID-19 levels.


Use Grocery Delivery Service

Grocery delivery consumption increased during the pandemic and is expected to continue to grow.


The Coronavirus has driven people to spend extra time in nature.


People are most excited about eating out again.


Current Attitudes

Agree/Strongly Agree

Americans believe family is more important than ever. They also eat healthier and cook restaurant-quality food.

Family has become more important than ever
82%
Trying to eat healthier
76%
COVID-19 makes me think more about the human impact on the environment
67%
Meals had at home are restaurant quality
58%

During this pandemic, the majority of Americans have been dressing more casually.