Provoke Insights' research has been published to Woodworking Networker's blog. Included with other research on the industry, the market research from Provoke Insights' 2020 Trends study was referenced to discuss the relative resilience of the industry in today's volatile economic environment.

While other research found that online furniture has surged, Provoke Insights reported that furniture buyers still prefer in-person. Specifically, 67% of furniture buyers purchase in-store. As online retail continues to outperform brick and mortar in most industries, furniture is holding strong, although Woodworking Network found that there has been an increase in online spending in household furniture.

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We are thought leaders in branding research – we have published articles on the topics in Quirk’s, and Greenbook. You can read the branding research articles here:

• Five ways to innovate a brand tracker
• The value of B2B brand equity
• Why B2B Branding Research Is Essential

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