Americans have high expectations for ads, but don’t always remember them a day later, report says
Provoke Insights’ Carly Fink unravels American ad expectations in a recent Marketing Brew article.
Americans have high expectations for entertaining ads but typically only remember up to 10% of them after 24 hours, as reported by Provoke Insights summer 2023 study which surveyed 1,500 Americans aged 21-65. In a recent Marketing Brew article, Carly Fink from Provoke Insights discussed her discoveries regarding ad recall trends. Despite low ad recall, ads still influence purchasing decisions for 44% of respondents, while 42% remember ads while shopping. Standing out in a content-saturated world remains a challenge for brands, and ongoing research may shed light on effective strategies. Click here to read the article that discusses advertising recall.
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