Provoke Insights’ Carly Fink unravels American ad expectations in a recent Marketing Brew article.

Americans have high expectations for entertaining ads but typically only remember up to 10% of them after 24 hours, as reported by Provoke Insights summer 2023 study which surveyed 1,500 Americans aged 21-65. In a recent Marketing Brew article, Carly Fink from Provoke Insights discussed her discoveries regarding this trend. Despite low ad recall, ads still influence purchasing decisions for 44% of respondents, while 42% remember ads while shopping. Standing out in a content-saturated world remains a challenge for brands, and ongoing research may shed light on effective strategies. Click here to read the article.