AI’s benefits, helpfulness embraced by furniture shoppers, survey finds

Provoke Insights’ latest furniture industry research is featured in Furniture Today. The AI and furniture industry research report explores the consumers interest in using AI shopping tools when buying. Drawing on insights from a bi-annual national survey of 1,500 U.S. consumers, the report highlights growing enthusiasm for AI-powered tools, especially among younger, urban, and tech-savvy shoppers. Read more from the article here.

Below are exciting data about AI and the furniture industry:

• Top AI features: personalized picks (43%), chatbots (43%), faster decisions (38%), and brand discovery (36%).

• Popular tools: 360° views (45%), QR/barcode scanning (40%), in-app shopping (40%), and room visualizers (38%).

• AI is seen as helpful for furniture shopping but trust in its recommendations is only moderate.

• Furniture purchases hold steady at 13%, led by Gen Z, parents, and urbanites.

• Recent buyers stay active online—42% browse influencers, 39% join loyalty programs, and 32% engage with brands on social.

Want to learn more about the latest AI and furniture industry trends? Check out our 2025 Summer Trends research here. The research explores consumer buying preferences across 15 industries.