Consumer Trends

Summer 2023

As economic uncertainty looms, American consumers are changing their buying habits in 2023. Brands need to understand when consumers consider quality over price, and what purchases they are not willing to compromise.

In the sixth wave of our bi-annual trends research, Provoke Insights probes into these behaviors to understand how the economic climate has affected shopping habits across multiple categories. The study surveyed 1,500 Americans between the ages of 21 and 65.

Download reports using the title links on the right, and read the highlights below.

Feel free to use the research in your publications. While the data is complimentary, we ask that you attribute Provoke Insights and hyperlink to this webpage wherever you publish it. Please use this language when reposting: Proprietary research conducted by Provoke Insights, a full-service market research and brand consultancy firm.

Consumers are Tightening Their Belts
Americans are adjusting their buying habits in response to economic pressures.

Discounts! Discounts! Discounts!
Over half of consumers are looking for price saving methods when shopping, such as using more coupons and buying from discount retailers.

Cost is Not the Only Factor
In certain industries, consumers are less willing to compromise quality for price.

For details on these trends, download the full industry reports.

Our research team is ready to brainstorm solutions for your current business challenges. Reach out to see how we can partner!

Feel free to use the research in your publications. While the data is complimentary, we ask that you attribute Provoke Insights and hyperlink to this webpage wherever you publish it. Please use this language when reposting: Proprietary research conducted by Provoke Insights, a full-service market research and brand consultancy firm.