A Provoke Insights study reveals consumer preference for socially conscious purchases.

The Path to Purchase Institute (P2PI) has joined forces with Provoke Insights to explore current trends among socially conscious consumers. Some of their findings included:

• Prioritizing Social Awareness: 74% of consumers make social consciousness a priority in their purchases.
• Inconsistent Choices: Only a fraction consistently opt for socially responsible products.
• Cost as a Deterrent: Over half (52%) cite cost as the main barrier.
• Ingredient Transparency: “Made with clean ingredients” is a key factor, notably for Generation Z and Democrats.
• Limited Impact: Factors like charitable donations and minority ownership have minimal influence.
• Values Alignment Matters: 32% would switch brands if values misalign.
• Economic Influence: The economy shapes choices, impacting budget-consciousness for sustainable products.

For a more comprehensive understanding, read the full article here to capture the evolving landscape of consumer behavior.

Provoke Insights’ research sheds light on the factors behind evolving dining behaviors.

The Disney Food Blog recently highlighted insights from Provoke Insights’ 2023 trend report, exploring shifting consumer dining patterns and evolving restaurant industry preferences. Key findings include:

• Dining Decline: Economic uncertainty and inflation have led to reduced dining out, with about 80% of respondents noting restaurant price increases.
• Restaurant Preferences: Full-service and fast casual eateries experienced the most significant decline in patronage (55% and 50% respectively), while fast-food chains saw a milder decrease (45%).
• Cost-Cutting Strategies: Consumers are opting for cheaper menu items to manage dining costs amid changing circumstances.
• Encouraging Spending: Effective strategies like promotional deals and loyalty programs are encouraging customers to dine out more.
• Optimism Amid Challenges: Despite economic worries, respondents maintain optimism, finding happiness in daily experiences.

To explore how these findings impact Disney’s dining and restaurant strategies, you can delve into the complete article above.