Post-Pandemic, Radio-Listening Consumers Buy Based on Quality – InsideRadio
29 Jul 2021

Provoke Insights president Carly Fink presented unique consumer insights on retail shopping at RAB’s webinar, “Meet the New Retail Shopper.”

It is no surprise that the COVID-19 pandemic has radically shifted consumer habits. These changes include a renewed shift to online shopping.

  • 80% of consumers prefer purchasing online rather than in-store.
  • Consumers prefer purchasing in-person when it comes to cleaning supplies (a pandemic must) and personal care products.
  • eCommerce shoppers hold quality as the most important aspect, rather than price or brand.

eCommerce appears to be growing post-pandemic. Brands should continue to adopt online shopping, as consumers are more comfortable than ever with eCommerce. Though people are returning to stores for their shopping needs, in-person shopping likely will not return to pre-pandemic levels.